The brief for the major project was to create a digital product or service based on the objective of the redistribution of wealth and sharing of knowledge/skills & ideas.
Target audience: Forbes 400 and Fortune 500 businesses, Social Entrepreneurs and Changemakers.
Brand Promise: Connecting the world through sustainable change.
For my project I created a program called Curate that would be rolled out through socially responsible businesses. The idea was to give one/get one. If an employee elected to give up a week of their annual leave to work on a sustainable project within a community in need they would get an extra week's leave. The experience of working on a project would create a shift in awareness that would give people a valuable opportunity to feel more engaged, connected and extraordinary.