About the project

Brand for an online retail store that specialise in terrariums and plant goods. The Sprout identity communicates the idea of integrating the beautiful natural world with home décor design, hoping to bring a little nature into the lives of those who don't necessarily have the time or space for a garden.

The visual identity was derived from a water colour texture to achieve a natural, raw graphic intended to depict the idea of greenery, growth and nature within a little enclosed space. The brands visual language reflects the company's values as a youthful, modern and nurturing identity. They stand for simplicity, creativeness and kindness, shown visually using an extension of unified brand elements.


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Lillian Wentworth


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