The Loop Relaunch Party

About the project

In April 2013 The Loop relaunched the website in style with friends, patient partners and many of Australia's leaders in the creative industry.

The story of The Loop was taken full circle as the party was hosted at the impressive MTV offices where Pip and Matt (Co-Founders) first met and dreamt up the idea for the site.

Our incredibly talented community are also our identity so I wanted to bring the online offline, and allow our guests to view some of the outstanding work that exists on The Loop. In the run up to the event we invited the community to apply to exhibit at the party, giving them the opportunity to not only attend and network with some of the biggest names in the creative industry, but also to showcase, discuss and sell their work. We were lucky to exhibit works by Ben Brown, Simone Darcy, Hayley O'Connor, Meeri Anneli, Julia Ockert and We Buy Your Kids.

Thanks also to Polite in Public for providing endless amusement and photo fun along with the colourful crafty props by Kitiya Palaskas. And of course a party wouldn't be a party without loads of drinks so thanks to Rekorderlig, Little Creatures, Jaegermeister, Jim Beam, Ketel One and Mount Franklin.

The Loop



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Leanne  Hammill


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