Skills

Advertising, Business Development, Copywriting, Customer Engagement, Digital & Online, Digital & Responsive Design, Editing, Google Analytics & Adwords, Marketing & Branding, Photoshop, Proofreading, Sitecore, Web Content, Website analytics tools, Website and Digital Management

Employers

  • R/GA Sydney
    Content Manager
    2016 - Present

    As a Content Manager at R/GA, I'm responsible for the creation, development and publication of the website content on Toyota.com.au. Within this faced-paced and agile Agency environment, I'm faced with a range of new and exciting challenges. Utilising my content and technical expertise, I complete a number of tasks on a daily basis including:

    * Creating Vehicle (BEP) Pages
    * Creating Marketing specific forms (e.g. Register My Interest forms)
    * Creating News Articles
    * Creating Special Offers
    * Updating marketing collateral (banners, videos etc)
    * Updating product specific information (brochures & specification documents)
    * Updating and optimising SEO
    * Minor html fixes / module 'hacks'
    * Maintaining & updating the CMS (Sitecore)
    * Developing training documents and materials
    * Liaising with internal stakeholders (Digital, Product & Marketing)
    * Collaborating with third-party developers and IT professionals
    * Content module Q/A, troubleshooting and fixes

    Working within an Agency settings, has also given me the opportunity to work with the JIRA ticketing system. I've also been exposed to an Agile working environment, where daily WIPS, weekly Sprints and quarterly catch-ups are all used to enhance our collaborative efforts - a practice I was new to.

  • StudyGroup
    Digital Content Coordinator
    2014 - 2016

    Throughout my role as Web Content Coordinator at Study Group, I was responsible for sourcing, writing and publishing a variety of online content. Whether I was tasked with writing audience specific landing pages or gathering and creating industry statistics, my daily responsibilities continually evolved.

    ACPE, AIAS, FIAFitnation & Martin (formally Martin College), were the four educational institutions that I was responsible for working on. Some of my daily responsibilities included:
    * Creating personalised content
    * Creating interest specific content (sport, health, business etc.)
    * Building new landing & events pages
    * Souring & writing blog posts
    * Implementing SEO best practices
    * Minor CSS upgrades / fixes
    * Maintaining & updating the CMS (Sitecore)
    * Collaborating on marketing projects & promotions
    * Developing & maintaining multiple websites
    * Liaising with Heads of College & numbers industry stakeholders
    * Contributing to social media content creation and publication

    Working for an educational institution such as StudyGroup, has given me the opportunity to further develop my content development, production & editing skills. It has also allowed me to delve deeper into the workings of the private educational sector in Australia - an industry I was new to.

  • hipages Group
    Copywriter
    2012 - 2014

    I write and collect the content that appears on our client's practitioner and product pages. I also create landing pages for new service categories that we provide. Developing the pages and using HTML coding is also included in my everyday activities.

  • Roof Rack City
    Online Content Coordinator
    2012 - 2012

  • GrabOne Australia
    Copywriter
    2011 - 2012

    GrabOne Australia is a group buying site that offers daily deals for products, services, experiences and escapes to over 10 regions in Australia.

  • Mindshare
    Intern
    2009 - 2009

    Intern/Media Assistant

Education

  • University of Sydney
    Master Of Digital Communication & Culture
    2013 - 2014
  • University of Western Sydney
    Bachelor of Communication Media Arts (Hons)
    2007 - 2011

Back to top

Leah Sorli
Education University of Sydney
2007-2011 - University of Western Sydney
Employer R/GA Sydney
Location Sydney Australia

 

About Leah

The past couple of years have truly tested and enhanced my writing, communication and digital skills. Not only have I delved into the rapidly growing online environment as a creative content writer, but I've also (partially) tamed the beast that is Sitecore - and i absolutely love it!

Learning everything and anything I could about digital media (combined with my semi-dependance on coffee), has seen me gain a number of enviable skills including:
* Creating original content for both print and digital use
* Editing images for online publications
* Editing content and layouts for online use (desktop and mobile capable)
* Using a range of CMS platforms(Sitecore, Expression Engine, Customised CMS's & Wordpress)
* Creating interest specific blog posts
* Creating brand persona's for small businesses
* Implementing SEO best practices
* Creating and implementing CSS optimisation strategies

So if you're looking for a passionate, creative and down right nutty member to add some flair to your next project, then you've come to the right place - I'm just an email, text, post, tweet or snap away.

more...

Stats

Loop

Total $5

/

Congratulations

Your message has been sent!

Save time and take advantage of member only discounts by signing up below:

Sign up

www.theloop.com.au/username

Thank you!

Confirmation email sent

We've sent you an email to verify your account.

Please Check Your Email

Once you click confirm your message will be sent.


Thank you,
The Loop Team

While You’re here Sign Up to The Loop

Sign up as a as a

Sign In

Forgot your password?

Create your free account