Personal Identity

About the project

This is a personal corporate identity. The concept behind this hybrid creature is an amalgamation of different distinct traits that I wish to embody in my professional practice - these traits are cleverness, intelligence, swiftness and creativity. The hybrid consists of the four animals that symbolises these traits - fox (clever), rabbit (creative), deer (swift) and owl (intelligence). This creature is named "Aura" meaning atmosphere. which I found fitting for the abstract qualities I seek to utilise.

*An updated version of this identity consists of the name as a standalone image or with the addition of a circle.

cloud dancing

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Leah Zahorujko

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