Willys Original Clothing Co Brand Identity

About the project

Willys Original Clothing Co Brand Identity

The logo design was inspired by sewing pins and the letterforms they can make.

I was watching a tailor sew up a jacket and the pile of pins next to him where placed in a way that nearly looked like a "W".

When l saw this l started playing around with how the pins where sitting and after a while came up with this formation which l felt best represented the "W" letterform as well referencing some of the characteristics of the street of which this clothing line is based on men's street wear.

I then drew the "Willys" font to reference/complement the "W" letterform used in the icon and then added a stencil font that represents the stitching threads to create the "Original Clothing Co" byline.

Brand Collateral to come.


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Kelly Shield


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