Example 1: Branding Identity: Melbourne Arts Festival.
A redesign of the Melbourne Arts Festival branding. Drawing from photographs and collages of Melbourne's city scape, I created a system of shapes to be used as both stand alone icons and graphical elements across the festival's collateral; including promotional poster, mobile application and event wayfinding.
Example 2: Packaging: High X Exercise Wear
Brand creation, identity design, and packaging design. High X is targeted at design and tech savvy consumers who have a drive and passion for fitness. High X promotes a lifestyle of constantly aiming high, reaching for success and achieving top 10 performance in all aspects of life. This is epitomised in the High X slogan and branding, seen on promotional posters and packaging.
Example 3: Farinelli Fine Foods Annual Report
Logo design, identity design, typesetting and layout. The Farinelli logo was designed to be flexible, with careful attention to collateral application. The icon can be broken down into three components: the circle, the ear (logo cut into a semicircle), and the tail (the protruding line from the logo). These three elements can be used as graphic devices to create interest on the page when typesetting or even as icons to depict graphical information.