Jagermeister Craft On Draught

About the project

This is the fourth in the Craft on Draught series, created for Jagermeister.

A really lovely project bringing high quality cocktails on tap to bars nationwide in Australia. This is an exclusive kit which includes the font/ tap talker, a recipe booklet & introduction to Craft on draught.

Full concept & design was done by myself. Below are the main motives for this project.

• Increase incremental sales/volume of Jagermeister in the On Premise.
• Engage venues by appealing to them with a visually stunning and commercially viable cocktail serve solution.
• Capture the attention of consumers and increase brand visibility at the point of purchase.
• Ensure the premium positioning of the brand was communicated to appeal to the brand’s core audience.


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Owen Kane


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