Cup Sweep

About the project

Cup Sweep is an online startup B2C specifically tailored for the horse racing and sport industry. It is Australia’s first completely online cup sweep competition tool for events like The Caulfield Cup & The Melbourne Cup and is ideal for offices, businesses, organisations and social groups.
It was originally built back in 2013 on a very limited development and marketing budget and recently underwent a major upgrade to user interface, backend and frontend software, eCommerce platform and server infrastructure to adapt to changing technologies and demands for a better user experience.

I have been fortunate to be involved in the recent redevelopment of website and web app as Lead Designer and Digital Director with significant focus on UX. Cup Sweep is a bespoke web application built on the lightweight fat-free network with eCommerce integration with the Shopify platform.
CupSweep is unique in that it has peak period around the Spring Carnival each year. Customer signups have increased by over 300% since the redevelopment of the website with more and more customers on board each year. With the ongoing success of the app, stakeholders are looking to adapt the technology to more and more sporting events both in Australia and overseas.

Key Roles

- Digital Director
• Client services
• Project Management & Digital Production
• Lead UX Design, UI & IA
• Project Management & Digital


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Jeremy Tibb


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