ATMC

About the project

ATMC is a nationally recognised educational institute in Australia. ATMC operates in association with three leading universities that specialise in the fields of information technology and business: Federation University Australia (FedUni), Charles Darwin University (CDU) and the University of the Sunshine Coast (USC). As a frontrunner in international education, ATMC provides a pathway for international students seeking higher education in Australia and abroad.

I have been working on the ATMC account since its original rebranding campaign that started back in 2014 to help transition and position the brand to a broader, more modern market. The brand strategy evolved around trust, credentials, community and opportunity – very important values potential students (and their families) look for when choosing education from aboard.

In additional to the major rebranding programme I have been involved with volumes of work done on the university marketing collateral, prospectuses, outdoor display, environmental branding, internal comms, digital display advertising, social media marketing and the significant transformation of the university website and internal social hub platform. The website was a bespoke CMS solution built from the ground up to tailor to the university needs with a WordPress powered social platform that seamlessly integrated with 3rd party applications.

The ongoing commitment to address all the advertising and communication touch points for both print and digital has ensured the university brand is now growing significantly year on year both in Australia and Internationally.

Key Roles

• Digital Digital Director
• Client services
• Project Management & Digital Production
• Art direction

Key Outtake

• 12,500+ Students now enrolled

http://www.atmc.edu.au

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Jeremy Tibb

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