Vanguard

About the project

Rubber armed by pop-cultural roots, tongue and cheek humour and a laid back charisma.

Australian street wear label Vanguard draws its cues and represents a combustion of surf, skate, fashion, rock, new wave and hip hop appealing to the new world serial chiller.

I was fortunate enough to work with VGND for just over a year, alongside the two epic art and business directors Jono and Sam Cottee who encouraged inventive, imaginative and experimental approaches to achieve cheek tweaking and thought provoking graphic outcomes both for online and print.

In the words of Oscar Wilde, you can never be overdressed or overeducated.

Therefore as a junior, I pushed and prodded for as much advice as I could, learning and experiencing movement as apart of creative team and an overload of different tools and key tips for my practice. It was a big step forward being able to create and feel comfortable in a professional working environment, although being surrounded by hanging plants helped too.

This is a small collection of the garments I worked on with Vanguard.

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Joel Matheson

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