WHO WE ARE
Cargo Crew is in the business of bringing modern design to business and personal work-spaces, starting with uniforms people love to wear.
Cargo Crew is an energetic and inspirational workplace where no two days are the same. A creative & nurturing culture, we love coming to work.
We value innovation, ethical behavior, passion and perseverance. We work with people who embrace these same values - this includes staff, clients and supply partners.
We are seeking a Channel Development & Marketing Manager to help us achieve our company mission, taking us on the next stage of our journey: building new relationships, deepening existing ones, obsessing over their user experience, and inspiring our community’s desire for the perfect uniform.
This is an exciting opportunity for an experienced marketing manager with a passion for building brand awareness in the market using customer-centric principles including design thinking, customer journey mapping, collaborations, brand advocacy and customer loyalty programs.
The perfect candidate will demonstrate strong brand marketing experience with a history of achieving excellence in a similar role ideally within an digital setting.
Working to create the ultimate customer experience you will oversee the delivery, maintenance and enhancement of our online presence.
This is a new position and will involve leading and developing the company’s growth marketing strategy.
WHAT THE ROLE ENTAILS
Reporting to the Creative Director, you will:Understand the company vision for establishing our position as a loved brand in the marketSupport a culture where the customer is at the centre of the choices you makeTake a creative approach to opening and building relationships in the market, brand networking and reaching out to external partnersAssist in the development and delivery of the digital marketing strategyWorking closely with the broader digital & marketing team you will be involved with developing, managing and enhancing contentBe driven to perfectly execute marketing, brand and channel development strategiesManage both offline and online activities with a view to support and grow brand awarenessManage a small marketing team with an ability to inspire and direct outcomes to achieve the company’s marketing goalsBe able to produce creative content to grow our influence through our social media channelsUse customer data and CRM tool to launch new products & services and reach customers throughout their customer journeyContinue the growth in AU and increase the focus on the international marketWork autonomously to reach targets and results measured by actual business growth
DOES THIS SOUND LIKE YOU?Able to demonstrate a track record of success in a similar role (including digital, ecommerce & social)Effective mid-level manager ready to take their organisational and business leadership to the next level with a growing companyHave built trusting and productive relationships with the contractors and stakeholders in previous rolesSound knowledge of marketing processes, particularly customer aquistion, digital marketing, and their applicationsProven content development and management experienceComms/PR experience highly regardedMagento, Google Analytics & Adwords knowledge highly regardedAdvertising buying and management knowledge highly regardedAble to use a CRM to maximum effectPractical management experience including people and budgetsExperience in agile workingPersonal values which truly reflect those of Cargo Crew
CHECK US OUT
Instagram & Twitter @cargocrew
To apply for this role please send the following through to [...]Introduction letterAn example of a partnership, collaboration or customer engagement success through a marketing project you played a key role in, that you are most proud of and whyThe best social campaign you have seen this year and whyYour resume
Read more about our company culture and tips for a winning application [...]/careers.
Touch Creative is a digital and social media marketing agency that helps brands connect meaningfully with their audiences to drive leads, loyalty and long-term brand equity. We believe the internet was made to be interesting and we intend to keep it that way through an unrelenting focus on meaningful audience insights, great content and laser sharp targeting.
Touch is part of Herd MSL, and is owned by Publicis Communications. As part of this group we solve complex business problems through outstanding creative ideas, technically excellent execution and content led multi-channel campaigns. Our difference is our dynamic, fearless and ambitious team- with more than 65 specialists across the Herd MSL group who are passionate about creative and integrated campaigns with impact.
Our strategy is simple - recruit awesome people who do great work and give them ability to learn, grow and lead in our creative environment. We work with an impressive portfolio of clients, ranging from established multi-national companies and leading brands to innovative industry leaders and fast growth start-ups.
As a result of our continuous growth and success, we are looking for an experienced and talented social media and content marketing professional to work across a variety of large B2B and B2C clients including Corona, Gumtree, Entertainment One, nbn and Salesforce.
You will be the senior client contact that works to deliver technically excellent work and drive creative through every output. You will be responsible for the performance and moral of team, and help lead the agency as we continue to scale.
You will:Apply your client and project management skills to lead and manage social and content campaigns from start to finish, ensuring we produce high quality work, strong results and delivery within budgetBuild strong relationships with clients to develop a deep understanding of their business to help create award-winning work and new commercial opportunitiesLead integration within the team and the broader Herd MSL groupManage, respond to, resolve and plan for all escalated project risksDevelop budgets, timelines, invoices and forecasts and be accountable for deliveryManage internal workflow and implement ways to improve how we work.Have an opinion and a voice on how to proactively seek and pursue opportunities to grow the agencyMentor and develop our teamBe a natural leader who champions innovation and technical advancement.Value tenacity, and give honest and strong council inside and outside of the agencyBring a sense of fun and passion to everything you do.
We invest heavily in training and development, are passionate about our culture and believe our team are at their best when they can actively pursue great opportunities, challenge themselves and have fun while they do it.
We offer flexible working arrangements to suit personal commitments, a fast-paced and fun environment, people focused learning oriented culture, variety and new opportunities, and a heap of added benefits including birthday days off, Friday 3pm finish throughout summer, additional leave with longevity, fresh fruit and more! Plus you get to work in our creative and open office in the heart of Surry Hills.
If you have a relevant degree, coupled with 6-9 years’ on the job experience working on social media and content, excellent interpersonal skills, a passion for creative and technically excellent work and a charismatic approach to building relationships with clients and teams, then please get in TOUCH!
Are you a curious and analytical digital marketer keen to help drive Bellroy's advertising and marketing programs with big ideas and measured impact?
IN A NUTSHELL
At Bellroy, we believe in balance. Art + science. Design + data. Intuition + technology. We are proud of the products we put out into the world, and like to know that they are being supported as best they can by all parts of the business. As our Digital Marketer, you'd be responsible for managing our digital advertising program (and our Digital Advertising Mechanic), guiding the strategy around our email marketing and getting our affiliate program off the ground. You'll work to understand the Bellroy customer and design digital marketing initiatives to suit. You'll collaborate with our marketing, online sales and creative teams, to facilitate content creation, align creative campaigns with marketing activity and promote changes to our website and our digital marketplaces that are likely to increase sales.
If you bring your curious, analytical and insightful brain to help us, we'll offer a world-class team to bounce off, the tools you need to do your thing, and the support you need to flourish.
YOU COULD BE THE ONE IF...
You're as thirsty for knowledge as you are for water. You love breaking ideas down in your mind, challenging the status quo and attacking a concept from multiple angles and all perspectives. You're curious and imaginative, but you don't let thoughts linger in the air - you're also decisive and determined. You love to think big and brainstorm different ways to reach a goal; and you tend to believe that, with some smarts, good processes and a bit of elbow grease, many great things are possible.
You have some experience in the areas of digital advertising and digital marketing. You might have a qualification in marketing, or perhaps psychology. Or you're just super interested in those things and have done a fair bit of unofficial learning along the way. Considering customer insights and human behaviour comes naturally to you - you wouldn't even call that a job; it's just what happens in your brain. You consider yourself a creative thinker, with the logic to back it up, and the fortitude to push for the right kind of action. The "right kind" to you is probably measured by how much it will inform and motivate our customers to engage or buy. Because analytical and data-driven thinking sit in your top pocket, peering into every idea you generate, and decision you make. It's a pretty interesting place, your brain. And we'd love to meet it (and you).
THERE ARE SOME SKILLS YOU MUST POSSESS:
Ability to create a plan, execute it and then measure its success.
Confidence creating and navigating spreadsheets.
Solid knowledge of at least one website analytics suite (Google Analytics, Adobe Analytics, Kissmetrics, etc.)
Experience setting up and optimizing Google Adwords campaigns.
Ability to stay on top of the latest trends and best practices in online marketing and measurement.
Experience with A/B and multivariate experiments.
Experience in optimising landing pages and conversion funnels.
LOCATION AND HOURS
This is a full-time role based in our Fitzroy office.
We're ready when you are!
Have a good look around our website, read the About Us page and get a feel for who we are. If you think you'd be a good fit, check out the careers page on our website and provide us with your cover letter, resume and answers to the questions below (please write no more than 200 words for each answer):Tell us about the changes you've seen happen in online marketing and measurement over the past 12 months. Which of the changes might be most important to Bellroy?Describe an A/B test that you've run in a digital marketing context. What were the three most important factors to consider in implementing the test? How did you make sure they were included in the test?Describe a target audience that you've tried to engage with in the past. What ideas/models/concepts did you use to understand and describe that group?