Creative role in a collaborative, fast paced and dynamic marketing team
An opportunity to own the digital content for one of Melbourne’s leading retail shopping centres, rolling out the brand’s tone of voice, social strategy and digital marketing plans.
Immediate start for the right person in this full time position.
We’re seeking a modern creative professional to join our in-house marketing team to deliver on-brand and creative content across our digital communication platforms.
You will work directly with the brand's Marketing team reporting to the Marketing Manager, to conceptualise, design and execute innovative written and visual content across our channels. The right candidate will understand the needs of our customers, our retailers and our brand. We’re looking for someone who can capture the lifestyle of our centre; communicating the brand through imagery; articulate copy & a creative, innovative approach.
You will be a multi-skilled creative thinker with an analytical approach, and have a passion for telling stories. You will work to grow engagement across all digital platforms, and own analytics and insights across all channels. You will be flexible, take initiative, able to manage multiple projects at once, and keep pace in a fast-moving business. The right candidate will have experience with social media, blogs and eNewsletters, and a digital first approach to storytelling.
The key responsibilities of the role include:
Write adaptable and digital friendly copy that reflects the brand’s tone of voice
Produce and source on-brand photography with awareness of consistent visual storytelling in the digital space
Create and manage our digital communications calendar across all of our digital channels
Manage social media posting including capturing and sourcing images, scheduling and live event capture
Manage our social media communities including monitoring and engaging new audiences
Manage and own insights and analytics for our digital and social platforms, being informed and reporting back to the broader team
Manage relationships with external holders including but not limited to online influencers and our partner agencies
Perform website updates through our CMS environment
Be responsible for sending weekly enews, to both internal and external stakeholders, including gathering partner content and circulating internally
Be up-to-date and on the pulse with all things happening digital including social content tools, platforms, apps and influencers
The successful candidate will have:
Strong copywriting skills - the ability to adapt tone and include strong calls to action
An understanding of photography – the capacity to maintain a consistent visual style
Experience working within a website CMS environment. Sitecore experience would be considered beneficial but not mandatory.
Experience in managing a company's social profiles - the ability to maintain a detailed content calendar, exhibit a strong creative/visual flair for content and stay on brand
Experience using enews platforms - including the ability to analyse content and engagement to inform future sends
Ability to work in a fast paced environment - demonstrate initiative, the ability to think on your feet, communicate creatively, and deliver work while not compromising attention to detail
High energy levels - with the appetite to work under pressure in a busy environment.
Demonstrated capacity to work as an effective team member - proactive, anticipate needs, flexible and reliable.
Photo editing and graphic design skills favoured but not mandatory - Experience using Adobe Creative Suite
Are you an organized creative eagle eye who can help us manage our global content (in six languages)?
IN A NUTSHELL
At Bellroy, we pour our heart and soul into designing products that delight our customers every day. And we work hard to ensure folks all around the world have the chance to experience that. We offer our products on 11 digital marketplaces (in six languages), maintain social media presence on WeChat for Chinese audiences, and translate our own website into three languages (English, Japanese and German). Our Digital Content Lead is vital in helping us spread the Bellroy brand around the world. You will work with content creators and digital agents to maintain and deploy localised content for our website and our digital marketplaces. You will pull together our team of designers, copywriters, translators and proofreaders to make sure they are all working effectively towards the same goal. You will keep your eagle eye on our storefronts, foreseeing the need for content, plugging any holes, fixing any mishaps and encouraging your remote team to do the same. If you bring your sharp mind, organized hand and detail-oriented eye, our world class team will give you the freedom, resources and support you need to make a difference.
IT TAKES A UNIQUE KIND OF HUMAN...
Language is awesome. You know it, we know it. You also know that your language skills are finely tuned. You can deliver a brief in writing, confidently discuss projects with senior stakeholders, and navigate nuances of culture and personality. You are decisive, warm and able to deliver logic and reason in human terms.
Your attention to detail is something else. You notice when the apple grower changes their sticker logo, or the new cafe puts an apostrophe in 'drinks'. You might sweat the small stuff, but it doesn't overwhelm you. Because you know how to weigh up the importance of an apostrophe in relation to a missing web page. And when to cut people some slack, versus when to crack the whip (although we generally prefer other methods of motivating people, leaving the whip cracking to Indiana Jones).
You take a great deal of pride and joy in guiding others towards a really great outcome, and that's wonderful because at Bellroy we love great outcomes. But if the end result is not so great every now and again, that's OK. As long as you're willing to own it, learn from it, and figure out how to do it better next time, we'll be right there with you.
You're just as comfortable motivating a team of people as you are with your head in a spreadsheet or matrix-level file system. Because you're a bit of a plate-spinner. At any given time, those plates might include multiple back-end portals, translation queries, new pieces of copy for the website and a newsletter for WeChat (which you notice seems a touch off-brand, so you add another plate to your hands by rectifying it). And yep, you spin them confidently - no breakages.
You probably come from a creative background - graphic design, copywriting, digital design, for instance - with an interest in project management; or vice versa. Making the transition from "doer of things" to "coordinator and manager of things" seems like a natural step for you. And, if you have an understanding of digital marketing and other languages (happen to speak Mandarin? Step on up.), we'll be even more impressed.
IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE:
Launched a new product on six Amazon platforms - having collated product information, images, copy and uploaded them to Amazon's 'Seller Central' for all six languages.
Attended a conference call with our Japanese digital agent to facilitate a design refresh of our Rakuten storefront.
Created a brief for translators and proofreaders to translate a new copy for our website.
Collated a product launch assets package of information, images, videos and product release copy, and sent it to our Chinese agent for Tmall.
Coordinated digital asset deployment across Amazon, Tmall, Rakuten, WeChat and our website.
Collated social media and newsletter assets created for our English-speaking audience and had them reappropriated for China.
Audited your collection of digital content and assets to make sure everything was in order.
LOCATION AND HOURS
This is a full time role based in our Fitzroy office.
Have a good look around our website, read Our Story page and get a feel for who we are. If you think you'd be a good fit, check out the careers page on our website and provide us with your cover letter, resume and answers to the questions below:You receive a new piece of product copy from our creative team that you get translated or transcreated into German, Japanese, French, Italian, Spanish and Simple Chinese. How would you be sure that the translators had done a great job of maintaining Bellroy’s tone while adjusting for the appropriate cultural nuances?
We have a new product release coming up, and we need to decide when to release on each of our digital platforms. How would you recommend that we make this decision? What information would you seek, in order to make the decision?
Our digital agent in China contacts you with an opportunity to be included in a site-wide promotion on Tmall. Tmall will be promoting a 10% discount of our top sellers next week, so in order to be included in the promotion you’ll need to get creative assets approved and sent back to them in 48 hours. What would you do?
START DATE: We're ready when you are!
We are looking for a Digital and Social Marketing Coordinator who has proven experience in marketing and attracting leads.
You will look after our in-house marketing as well as help our clients with lead generation and building a strong brand. You will need to be great at copywriting which will feed the social media posts, PR, newsletter and blogs. Most importantly, you need to be a quick learner, a flare for marketing/advertising copywriting and enjoy working with clients.
We are a unique boutique Digital Agency based in Preston with a niche in the Health/Medical industry. Our purpose is to help Health/Medical practice owners run better businesses with smarter technology and business support.
The successful applicant will be part of the core team, help define the culture and be a major contributor to the overall success of business.
Responsibilities:Produce marketing materials for 20-80 Solutions that will power all our marketing, sales, video, communication, PR and social media content (Blog, eNewsletter, Facebook & LinkedIn etc)Develop landing pages, track and nurture leadsConsult with clients on their marketing and branding strategy
Required Experience:3+ years industry digital marketing experienceResult orientated marketing experience (focus on ROI) with proven experience attracting leadsExperience with various advertising platforms (eg, Facebook & Google Ads)Experience developing effective and measurable landing pagesExcellent written and verbal communication skills
Required Attributes:You must be a team player – strong in collaboration but able to work autonomouslyYou are result focused, disciplined in continuous improvement and proactive in learningUnderstands business and psychology of sales & marketingCreative, can-do attitude, coachable, resourceful and dare to standoutExperience or interest in the health/medical industry or services
Desirable Experience (Bonus):Know how to use WordPressExperience communicating directly with clients and assisting with sales/marketingHave the ability to put together end-to-end marketing collaterals (eg, come up with concept/strategy, produce the material (text, graphics or video), publish to various channels and market to target audience
What We Offer:High performance team in a work hard, play hard environmentClear purpose, business direction and interesting projects in the health/medical industryBe valued and mentored by someone in the web industry for over 16 yearsValue based remuneration with regular performance reviewVibrant working environment with lots of cafes, public transport, free gym, swimming pool and professional setting
Application process avaiable on our website.