Can you create acquisition strategies and drive down CPA across a range of industries?
We are looking to hire our next digital manager and are looking for someone who has experience with CRO, Search, and social paid media. We want someone who is looking to grow their career and take ownership of key client accounts.
To win this role, you need to be self-sufficient and be capable of driving campaigns forward. You will be working across clients in industries from fertility clinics to funeral homes. You could be building an acquisition campaign one day and working on the client strategy the next.
Here's What You'll GetFreedom to define the account strategy and the acquisition strategy with your clientsSupport and guidance from some of the best marketers in the businessDefine and lead client work from the strategy to the executionBe part of a strategy agency that's rapidly growing and works with a wide range of clientsHelp put the customer at the centre of everything we doBe rewarded with training, development, and responsibilityBe one of the first team members in a new part of the agency and help us define digital
We will challenge and push you to create great results for our clients. We will also make sure you have the best-practice training and knowledge to make things happen.
If this role sounds inspiring to you, then welcome to your new job and company. We want to see you explode onto the scene and start kicking some major goals. Excited? Inspired? We are too!
Who You Are
You're passionate about client service, conversion rates, and digital marketing. You have experience managing and delivering digital campaigns, from strategy to analytics. You are comfortable talking about a range of paid media, including video and display.
We are looking for someone with a desire to help companies grow using digital.
You’re a digital expert who's immersed in the digital space and has experience implementing projects across web and social.
Our work environment is dynamic, motivating, and focused. We want team members who can lead the way.
We are also open to flexible working arrangements and are happy for this role to be full or part-time for the right individual.
Who You're Working With
Step Change is a fast-growing marketing agency, where strategy meets creativity. We work with over 100 brands each year, from Big Four banks to funeral homes. We're facilitators and problem-solvers who believe the best solutions in business start with the customer.
To do this, we draw on tools from strategy, marketing, consumer behaviour, and behavioural economics (among others).
To Make This Rare Position Yours, You Will:Possess formal qualification in Advertising, Marketing, Branding, Creative, and/or StrategyHave a minimum 3 years of hands-on experience with paid mediaBe AdWords certifiedHave an understanding of CRO methods and technologiesBe driven for success (find a way to show us, don't tell us)Have killer attention to detail and understand good digital marketingHave experience building acquisition strategies across AdWords, Facebook, LinkedIn, and any other paid media
Bonus Points For:
The ideal candidate will have at least one of the following sets of skills and experience:Experience setting up client dashboardsExperience in account managementExperience implementing Marketing AutomationExperience working with clients on SEO or content strategyExperience leveraging data for marketing, communications, or business resultsExperience working in an agency environment
How to Apply
We're after the one-in-a-million candidate - so that means there's probably about 5 in
If you think this position is for you send your resume to robert[at]hellostepchange[dot]com.
Please note that applications sent directly through TheLoop won't be accepted.
Marketing & Ecommerce Coordinator
Melbourne based (Full-time/Part-time)
Tonic Product Development is an exciting, dynamic and rapidly growing Home Fragrance, body and homewares business that services its customers directly through its own online platform, 3rd party website partners local & overseas partners, and via other major and boutique retail partners. As product developers, we are passionate about customers, products, design and all the elements that are required to deliver a credible and wanted brand in a competitive market.
Due to our rapid growth plans, we are seeking an energetic and enthusiastic ecommerce and marketing gun who is willing to grab anything thrown at them and effectively make it happen.
You will be a diverse thinker, who is analytical, technical, creative and understands how to drive sales across our multi-disciplined business. Your experience working with online and social media platforms in a similar retail/wholesale discipline will definitely benefit.
Reporting to the Sales & Marketing Manager, the Marketing & Ecommerce Coordinator will have direct accountability to uphold the integrity of our collateral and content across all sales channels as well as the commercial performance of our Ecommerce platforms.
Role Tasks & ResponsibilitiesEnsure consistency of branding across all marketing activity with the outcome of increasing engagement with our community through digital & social marketing.Develop and maintain a yearly marketing activity planner to support the effective delivery of marketing initiatives and communication across multi-channels and marketplaces.Develop and maintain website content to be SEO/SEM effective whilst emulating the essence of the tonic brand and handwriting.Manage the performance of the website ensuring traffic, conversion and AOV metrics are optimized.Trouble shoot website systems issues ensuring timeouts are minimized and the customer experience is uninterrupted.Create, manage and oversee the social network platforms including, Instagram, Facebook, WeChat, & Pinterest with the aim of driving customer engagement with the brand and increasing transactional performance through shop now capability, promotions, competitions and influencer programs.Including scheduling and optimum engagement times/frequencyPosting & responsiveness to queries and postsFollowing and engagement with key agreed influencers and bloggersSocial compliance and accuracy of all contentTimely reporting on key KPI’s of social engagement including ROI analysisManage and support the workflow of marketing and digital creative requests through the provision of accurate design and content briefs.Review system audits, abandoned carts and other key performance metrics for the website daily to optimize performance and increase customer engagement and loyalty.Curation of inventory and product placement on the website to drive conversion and engagement based on product performance, inventory levels, analytics and promotional activityReview and report on marketing campaign performance utilizing google analytics, mail chimp campaign reporting and transactional data.Develop brand collateral for wholesale partners and sales teams to increase brand awareness in 3rd party sites and increasing consistency of brand presence to the end consumer.Create and manage relevant PR opportunities that increase the awareness of the brand, new product developments and sales driving initiatives as required.Continually research and recommend new sales and marketing initiatives, platforms and systems that enable us to remain front of mind and exciting for existing and new customer groups.Drive on-going improvements to the website and customer experience – having undertaken the analysis to validate improvement requirements and benefits.
Desired Skills, Experience and Education2+ years previous experience in website management, social media and digital marketing development.Experience in designing and implementing marketing campaigns across all platforms print, digital, social, multi-media.Understanding of public relations and communications.A strong understanding of WordPress, google analytics, SEO, AdWords.Proven high level analytical skillsExcellent effective writing/copy editing skills.High level of technical skills with the ability to make decisions autonomously and brief IT support agencies as an alternative when and if required.Degree in a marketing or business management discipline.Ability to manage and influence a small team to deliver a common goal and timeline.Excel/Word proficient.Retail/wholesale experience preferred.
Preferred SkillsHigh EnergyPassion for performanceCustomer CentricAbility to work autonomously and with a small teamWilling to pitch in – we are a small business with peak selling periods.Good communication skills in English (and Mandarin preferred but not essential)Good influencing skills – no your stuff and communicate your case!Meet deadlinesAbility to prioritise self and team.
An attractive salary is on offer, commensurate with the successful candidate’s background, experience and expertise. We also are happy to review potential part-time hours for the right person.
Come and join our vibrant team in our chic offices in Elsternwick, close to great cafes and reliable public transport
Enjoy going to work every day!
To apply for this exciting opportunity to grow whilst we grow, please email your CV and cover letter and any portfolio work to email below.
For more information about the role, please contact Deb Donehue on (+61 3 9523 1377 )