BBC Worldwide is one of the most recognised and respected media brands in the world. Our mission is to maximise profits on behalf of the BBC by creating, acquiring, developing and exploiting media content and media brands on an international platform. Australia & New Zealand (ANZ) is a priority territory for BBC Worldwide, focusing on growth across all its core business areas.
BBC Worldwide ANZ distributes great British content from the BBC and other producers to all free-to-air and most subscription channels in Australia and New Zealand. It works with partners to bring BBC Worldwide DVDs, magazines, digital apps, innovative products and live events to the local market, as well as offering advertising opportunities for the BBC's world renowned bbc.com news site. Our award winning content includes brands such as Doctor Who, Top Gear and Dancing with the Stars.
The Marketing Manager will be responsible for the creation and implementation of the marketing strategy and plans for the Entertainment Channel Brands. This role has one direct report.
Knowledge & Skills
Don't miss out on this fantastic opportunity!
If you feel you have the correct skills, knowledge and passion to be part of our success, please apply by sending your covering letter, CV and salary expectation to Ben Reid, HR Advisor.
Applicants must have eligbility to work in Australia.
BBC Worldwide Australia is in EO employer. Aboriginal and Torres Strait Islander people are encouraged to apply.
Applications close 13 April 2015, 5pm.
We are trawling the open sea for a marketing intern to join us at Fish Tank Creative.
You are a young marketing gun, with strong communication skills and your brain is buzzing with crazy ideas. This would suit a recent graduate or those looking for workplace experience, as this is an unpaid position. This could lead to a part time role.
You’ll spend time writing strategic marketing content including website SEO copy, eDMs and Social Media to brochures, tag lines, blogs, everything. The successful applicant will gain a wealth of experience during the internship through real jobs. If you are the lucky applicant, you will be able to develop and hone your skills under close guidance from the team. You dream about working in a cool studio with other creative minds, you are super proactive, and you LOVE an agency buzz.
Some of the responsibilities will include:
• Writing quality marketing content for use across all platforms and print media
• Confidently provide updates on progress of jobs to team members about daily workflow
• Assisting in creation of email newsletters
• Online website updates and management.
• You have recently completed a Marketing / Communications degree
• You have amazing writing skills - impeccable spelling and grammar
• You have experience with blogging, story telling, writing or other content creation
• You are passionate about creative marketing and beautiful design
• You have a keen eye for detail
• You LOVE digital and media technology, architecture, property
• You have the ability to confidently provide updates on progress of jobs to team members about daily workflow
• You show a committed work ethic
• You are available 1-2 days per week, for a 3 month period.
• You are an Australian citizen, for work purposes.
• Experience with Wordpress
• Photoshop or Design Skills
• Online CMS website updates and management.
Please send through your CV and any recent projects in a pdf.
In your application, in the subject line or in your cover letter, please create a simple tagline (6 words or less) for our business, Fish Tank Creative.
We look forward to hearing from you.
Reporting to the National Content Manager, the Content Strategist is
responsible for examining data, industry trends and client objectives to form a
comprehensive content strategy inclusive of earned, owned and bought media.
This is not purely social media nor web only content, but an audience lead
approach to all digital touch points including SEO, display advertising, UX,
influencer outreach, and mobile technology while understanding the core factors
that increases CTRs and audience engagement.
The Content Strategist is responsible for leading some client workshops
along with the National Content Manager, creating strategy documents, audience
mapping, briefing the Creative Lead, overseeing the measuring and reporting of
campaign success, and supporting the informational needs of the Client
Performance Directors and Experience Managers who manage the clients directly.
While developing strategies is the primary focus of the role, it will
also be one of leadership and education for the wider Experience (Natural
Search and Content) team, often leading internal training sessions and advising
staff on content best practices.
Finally the role is also responsible to aiding the growth of the product
within Columbus by pre-emptively identifying client business problems which
content will solve and be on the front foot ready to pitch them data backed
Effective communication skills, digital marketing knowledge, strategic
insight and project management are all critical elements to deliver success in
this senior role.
The ideal Content Strategist is diligent worker and good communicator
who can demonstrate a record of outstanding creativity, innovation and
practicality. We know that the best content is audience lead and begins with
reliable data which is then married with Australia’s best creative talent.
We’re looking for someone who shares this core content belief and seeks to help
lead the content marketing across the industry.
Six years plus industry
experience in the digital space with a primary focus on content and audience
development with a firm understanding of agency account management and data