Langley Group is
a leading consulting and positive people development company, working with organisations
around the world to build better leaders, engage people, optimise performance
and leverage talent. We apply positive
psychology, emotional intelligence and neuroscience to get the best from people
and organisations, inspiring them to make positive changes that are sustainable
We live and
breathe this approach, and we offer the opportunity to work with an amazing
team, in a positive culture built on the values of professionalism,
intelligence, relationships, authenticity, zest and aesthetics.
We are seeking an experienced and multi-talented
marketing manager to take responsibility for all aspects of our marketing,
communications and events functions, across all our companies to help take this
growing business to the next level.
would love you to join us if you…
what we do or have a desire to learn about what we do and apply it to your life
desire to understand and use your strengths every day
desire to work in a team where you are highly valued for your contribution
We would want you to…
implement the annual marketing and communications plan to achieve the agreed
objectives of the Langley Group and manage the marketing budget
Market our products by developing and implementing marketing and advertising
campaigns across multiple media
Manage our marketing automation system and CRM (Hubspot) and mine and
segment the data to support marketing and sales objectives
Manage our social media assets to engage with our communities
Prepare reports on campaign success
Lead our events and exhibition planning and execution
Write content as needed for marketing materials
Work with the technical team to manage and continually update our web
· Prepare content for, implementing, monitoring and
reporting on online marketing and advertising campaigns across the Langley
Group of companies
· Liaising with a geographically dispersed team, assisting
them to deliver and promote content
· Prepare marketing reports by collecting, analysing, and
· Develop content for hard copy and digital promotional
materials, liaising with designers and other contractors
the content upload and management of online assets, including the development of
content for new subject areas where required
· Plan and prepare for trade shows by identifying,
assembling, and coordinating requirements; liaising with contacts; developing
schedules and assignments; coordinating mailing lists.
· Manage events, including leveraging the strategic
marketing and PR opportunities, monitor the budgets and ensure brand compliance
· Exploring and evaluating opportunities to promote the
· Build and
execute social media strategies to ensure that Langley Group has maximum
exposure while maintaining brand reputation
identify and recommend advertising and promotional opportunities that enhance
and clearly differentiate our brand offering
· Use your
strong technical skills including proven experience with web analytics, CRM and
marketing automation platforms, Word Press etc
SKILLS AND EXPERIENCE
Your experience, ideally
At least 5 years experience in a marketing and communications role and a
degree in a marketing, communications or related discipline
The ability to work autonomously and with a geographically distributed
A thorough understanding of above the line and digital communications,
including social media
Excellent written communication skills, including the ability to write
for a number of different audiences
The ability to engage well with and respect others, be reasonable and
adaptable and be able to work within an environment of change and ambiguity
Experience in developing and implementing winning marketing and
communications campaigns, with measurable results
You will flourish in this role
if you can
Have fun and
Be agile and
Work in a
‘non traditional’ office environment in Coogee and are not allergic to cats
and robust decisions
yourself and your emotions
yourself towards high performance
positive member of a remote team
Find ways to
align with and live our values
What we will give you in return
freedom and autonomy
opportunity to expand your breadth and grow as a marketer with responsibility
across all aspects of the marketing mix
comparable salary and conditions
training and development opportunities
Good coffee, beautiful tea, bad jokes and scintillating discussions
sit on you when trying to work
Creative role in a collaborative, fast paced and dynamic marketing team
An opportunity to own the digital content for one of Melbourne’s leading retail shopping centres, rolling out the brand’s tone of voice, social strategy and digital marketing plans.
Immediate start for the right person in this full time position.
We’re seeking a modern creative professional to join our in-house marketing team to deliver on-brand and creative content across our digital communication platforms.
You will work directly with the brand's Marketing team reporting to the Marketing Manager, to conceptualise, design and execute innovative written and visual content across our channels. The right candidate will understand the needs of our customers, our retailers and our brand. We’re looking for someone who can capture the lifestyle of our centre; communicating the brand through imagery; articulate copy & a creative, innovative approach.
You will be a multi-skilled creative thinker with an analytical approach, and have a passion for telling stories. You will work to grow engagement across all digital platforms, and own analytics and insights across all channels. You will be flexible, take initiative, able to manage multiple projects at once, and keep pace in a fast-moving business. The right candidate will have experience with social media, blogs and eNewsletters, and a digital first approach to storytelling.
The key responsibilities of the role include:
Write adaptable and digital friendly copy that reflects the brand’s tone of voice
Produce and source on-brand photography with awareness of consistent visual storytelling in the digital space
Create and manage our digital communications calendar across all of our digital channels
Manage social media posting including capturing and sourcing images, scheduling and live event capture
Manage our social media communities including monitoring and engaging new audiences
Manage and own insights and analytics for our digital and social platforms, being informed and reporting back to the broader team
Manage relationships with external holders including but not limited to online influencers and our partner agencies
Perform website updates through our CMS environment
Be responsible for sending weekly enews, to both internal and external stakeholders, including gathering partner content and circulating internally
Be up-to-date and on the pulse with all things happening digital including social content tools, platforms, apps and influencers
The successful candidate will have:
Strong copywriting skills - the ability to adapt tone and include strong calls to action
An understanding of photography – the capacity to maintain a consistent visual style
Experience working within a website CMS environment. Sitecore experience would be considered beneficial but not mandatory.
Experience in managing a company's social profiles - the ability to maintain a detailed content calendar, exhibit a strong creative/visual flair for content and stay on brand
Experience using enews platforms - including the ability to analyse content and engagement to inform future sends
Ability to work in a fast paced environment - demonstrate initiative, the ability to think on your feet, communicate creatively, and deliver work while not compromising attention to detail
High energy levels - with the appetite to work under pressure in a busy environment.
Demonstrated capacity to work as an effective team member - proactive, anticipate needs, flexible and reliable.
Photo editing and graphic design skills favoured but not mandatory - Experience using Adobe Creative Suite
Are you an organized creative eagle eye who can help us manage our global content (in six languages)?
IN A NUTSHELL
At Bellroy, we pour our heart and soul into designing products that delight our customers every day. And we work hard to ensure folks all around the world have the chance to experience that. We offer our products on 11 digital marketplaces (in six languages), maintain social media presence on WeChat for Chinese audiences, and translate our own website into three languages (English, Japanese and German). Our Digital Content Lead is vital in helping us spread the Bellroy brand around the world. You will work with content creators and digital agents to maintain and deploy localised content for our website and our digital marketplaces. You will pull together our team of designers, copywriters, translators and proofreaders to make sure they are all working effectively towards the same goal. You will keep your eagle eye on our storefronts, foreseeing the need for content, plugging any holes, fixing any mishaps and encouraging your remote team to do the same. If you bring your sharp mind, organized hand and detail-oriented eye, our world class team will give you the freedom, resources and support you need to make a difference.
IT TAKES A UNIQUE KIND OF HUMAN...
Language is awesome. You know it, we know it. You also know that your language skills are finely tuned. You can deliver a brief in writing, confidently discuss projects with senior stakeholders, and navigate nuances of culture and personality. You are decisive, warm and able to deliver logic and reason in human terms.
Your attention to detail is something else. You notice when the apple grower changes their sticker logo, or the new cafe puts an apostrophe in 'drinks'. You might sweat the small stuff, but it doesn't overwhelm you. Because you know how to weigh up the importance of an apostrophe in relation to a missing web page. And when to cut people some slack, versus when to crack the whip (although we generally prefer other methods of motivating people, leaving the whip cracking to Indiana Jones).
You take a great deal of pride and joy in guiding others towards a really great outcome, and that's wonderful because at Bellroy we love great outcomes. But if the end result is not so great every now and again, that's OK. As long as you're willing to own it, learn from it, and figure out how to do it better next time, we'll be right there with you.
You're just as comfortable motivating a team of people as you are with your head in a spreadsheet or matrix-level file system. Because you're a bit of a plate-spinner. At any given time, those plates might include multiple back-end portals, translation queries, new pieces of copy for the website and a newsletter for WeChat (which you notice seems a touch off-brand, so you add another plate to your hands by rectifying it). And yep, you spin them confidently - no breakages.
You probably come from a creative background - graphic design, copywriting, digital design, for instance - with an interest in project management; or vice versa. Making the transition from "doer of things" to "coordinator and manager of things" seems like a natural step for you. And, if you have an understanding of digital marketing and other languages (happen to speak Mandarin? Step on up.), we'll be even more impressed.
IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE:
Launched a new product on six Amazon platforms - having collated product information, images, copy and uploaded them to Amazon's 'Seller Central' for all six languages.
Attended a conference call with our Japanese digital agent to facilitate a design refresh of our Rakuten storefront.
Created a brief for translators and proofreaders to translate a new copy for our website.
Collated a product launch assets package of information, images, videos and product release copy, and sent it to our Chinese agent for Tmall.
Coordinated digital asset deployment across Amazon, Tmall, Rakuten, WeChat and our website.
Collated social media and newsletter assets created for our English-speaking audience and had them reappropriated for China.
Audited your collection of digital content and assets to make sure everything was in order.
LOCATION AND HOURS
This is a full time role based in our Fitzroy office.
Have a good look around our website, read Our Story page and get a feel for who we are. If you think you'd be a good fit, check out the careers page on our website and provide us with your cover letter, resume and answers to the questions below:You receive a new piece of product copy from our creative team that you get translated or transcreated into German, Japanese, French, Italian, Spanish and Simple Chinese. How would you be sure that the translators had done a great job of maintaining Bellroy’s tone while adjusting for the appropriate cultural nuances?
We have a new product release coming up, and we need to decide when to release on each of our digital platforms. How would you recommend that we make this decision? What information would you seek, in order to make the decision?
Our digital agent in China contacts you with an opportunity to be included in a site-wide promotion on Tmall. Tmall will be promoting a 10% discount of our top sellers next week, so in order to be included in the promotion you’ll need to get creative assets approved and sent back to them in 48 hours. What would you do?
START DATE: We're ready when you are!