Featured
Date Advertised
15/12/2017
Job Type
Full Time Job Ad
Job Level
Mid Level
Profession
Marketer
Skills Required
Illustrator, InDesign, Photoshop, Word

Address

Melbourne, 2000
Victoria, Australia

Digital Content Executive

Melbourne, Victoria

  • Creative role in a collaborative, fast paced and dynamic marketing team
  • An opportunity to own the digital content for one of Melbourneâs leading retail shopping centres, rolling out the brandâs tone of voice, social strategy and digital marketing plans.
  • Immediate start for the right person in this full time position.

We're seeking a contemporary and collaborative creative professional to join our in-house marketing team to deliver on-brand and creative content across our digital communication platforms.

  • Creative role in a collaborative, fast paced and dynamic marketing team
  • An opportunity to own the digital content for one of Melbourneâs leading retail destination, rolling out the brandâs tone of voice, social strategy and digital marketing plan
  • Immediate start for the right person in this full time position

You will work directly with the brand's Marketing team reporting to the Marketing Manager, to conceptualise, design and execute innovative written and visual content across our channels. The right candidate will understand the needs of our customers, our retailers and our brand. Weâre looking for someone who can capture the lifestyle of our centre; communicating the brand through imagery; articulate copy & with a creative, innovative approach.

You will be a multi-skilled creative thinker with an analytical approach, and have a passion for telling stories. You will work to grow engagement across all digital platforms, and own analytics and insights across all channels. You will be flexible, take initiative, able to manage multiple projects at once, and keep pace in a fast-moving business. The right candidate will have experience with social media, blogs and eNewsletters, and a digital first approach to storytelling.

The key responsibilities of the role include:

  • Write adaptable and digital friendly copy that reflects the brandâs tone of voice
  • Produce and source on-brand photography with awareness of consistent visual storytelling in the digital space
  • Create and manage our digital communications calendar across all of our digital channels
  • Manage social media posting including capturing and sourcing images, scheduling and live event capture
  • Manage our social media communities including monitoring and engaging new audiences
  • Manage and own insights and analytics for our digital and social platforms, being informed and reporting back to the broader team
  • Manage relationships with external holders including but not limited to online influencers and our partner agencies
  • Perform website updates through our CMS environment
  • Be responsible for sending weekly enews, to both internal and external stakeholders, including gathering partner content and circulating internally
  • Be up-to-date and on the pulse with all things happening digital including social content tools, platforms, apps and influencers

The successful candidate will have:

  • Strong copywriting skills - the ability to adapt tone and include strong calls to actionAn understanding of photography â the capacity to maintain a consistent visual style
  • Experience working within a website CMS environment. Sitecore experience would be considered beneficial but not mandatory.
  • Experience in managing a company's social profiles - the ability to maintain a detailed content calendar, exhibit a strong creative/visual flair for content and stay on brand
  • Experience using enews platforms - including the ability to analyse content and engagement to inform future sends
  • Ability to work in a fast paced environment - demonstrate initiative, the ability to think on your feet, communicate creatively, and deliver work while not compromising attention to detail
  • High energy levels - with the appetite to work under pressure in a busy environment.
  • Demonstrated capacity to work as an effective team member - proactive, anticipate needs, flexible and reliable.
  • Photo editing and graphic design skills favoured but not mandatory - Experience using Adobe Creative Suite

This job is now expired.
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