Creative role in a collaborative, fast paced and dynamic marketing team
An opportunity to own the digital content for one of Melbourne’s leading retail shopping centres, rolling out the brand’s tone of voice, social strategy and digital marketing plans.
Immediate start for the right person in this full time position.
We’re seeking a modern creative professional to join our in-house marketing team to deliver on-brand and creative content across our digital communication platforms.
You will work directly with the brand's Marketing team reporting to the Marketing Manager, to conceptualise, design and execute innovative written and visual content across our channels. The right candidate will understand the needs of our customers, our retailers and our brand. We’re looking for someone who can capture the lifestyle of our centre; communicating the brand through imagery; articulate copy & a creative, innovative approach.
You will be a multi-skilled creative thinker with an analytical approach, and have a passion for telling stories. You will work to grow engagement across all digital platforms, and own analytics and insights across all channels. You will be flexible, take initiative, able to manage multiple projects at once, and keep pace in a fast-moving business. The right candidate will have experience with social media, blogs and eNewsletters, and a digital first approach to storytelling.
The key responsibilities of the role include:
Write adaptable and digital friendly copy that reflects the brand’s tone of voice
Produce and source on-brand photography with awareness of consistent visual storytelling in the digital space
Create and manage our digital communications calendar across all of our digital channels
Manage social media posting including capturing and sourcing images, scheduling and live event capture
Manage our social media communities including monitoring and engaging new audiences
Manage and own insights and analytics for our digital and social platforms, being informed and reporting back to the broader team
Manage relationships with external holders including but not limited to online influencers and our partner agencies
Perform website updates through our CMS environment
Be responsible for sending weekly enews, to both internal and external stakeholders, including gathering partner content and circulating internally
Be up-to-date and on the pulse with all things happening digital including social content tools, platforms, apps and influencers
The successful candidate will have:
Strong copywriting skills - the ability to adapt tone and include strong calls to action
An understanding of photography – the capacity to maintain a consistent visual style
Experience working within a website CMS environment. Sitecore experience would be considered beneficial but not mandatory.
Experience in managing a company's social profiles - the ability to maintain a detailed content calendar, exhibit a strong creative/visual flair for content and stay on brand
Experience using enews platforms - including the ability to analyse content and engagement to inform future sends
Ability to work in a fast paced environment - demonstrate initiative, the ability to think on your feet, communicate creatively, and deliver work while not compromising attention to detail
High energy levels - with the appetite to work under pressure in a busy environment.
Demonstrated capacity to work as an effective team member - proactive, anticipate needs, flexible and reliable.
Photo editing and graphic design skills favoured but not mandatory - Experience using Adobe Creative Suite
About Tailors Mark
At Tailors Mark, we embrace the power of technology to empower people through fashion. Our technology changes the game and makes clothing simpler to order, more comfortable and personalised to wear, and more affordable to purchase.
Our initial goal was to change the way people wear and perceive tailored clothing. So we put together a world leading team of creative thinkers charged with inventing technology to simplify the fitting process, making it possible to measure, design, customise, and order fully tailored clothing online. In the process, we asked men all over the world to take ownership of their style and individuality. And it worked. Today, Tailors Mark is the largest online tailored shirting business in Australia, and the most positively reviewed on Google.
Today, we're going through an incredibly exciting time of growth, as we bring our new technology to market all over the world. So we're looking for people who want to make a dramatic impact in the clothing industry and change the way the world shops. We're looking for people who want to drive the industry forward and leave their own stamp on Tailors Mark, and indeed, the industry as a whole. People who are invested and passionate. Prepared to try, try harder, and then try again. People who believe that technology - when used the right way - can make the world a fairer, simpler, and more inspiring place.
What we're looking for
We're looking for an experienced, extraordinarily talented Product Designer who is passionate product design with particular focus on conversion rate and funnel optimisation. You will be the first in house designer / UX specialist in our business and fit into a founding team which includes CEO, CTO, Head of Acquisition, Copywriter along with our development team. You'll take the lead in driving the conversion rate optimisation of our web platform, working closely alongside our Head of Acquisition who will provide valuable data driven insights with a view to rapidly enhancing and optimising all aspects of our web product and conversion funnels.
In addition to primarily focusing on the performance of our digital product we're also looking for someone who that can assist our Head of Acquisition to support ongoing advertising optimisation requirements (creative concepting for digital advertising, banner design and other digital asset creation)
Primary:Design exceptional digital experiences based on best practice UX principles (Prototyping / Wireframes + Creative)Facilitating user testing and research sessionsDesigning responsive landing pages and websitesLiaising with head of acquisition, copywriter and development team
Secondary:Designing Social Ads (static and canvas ads)Designing other digital marketing materials
Preferred Skills1-2+ years experience in a UX/UI or digital design role, ideally focussed on conversion rate optimisationExperience working with transactional / eCommerce productsCompetent at using JIRAPossess an amazing design portfolio with a passion for elegant, minimalist and pixel-perfect designExcellent working knowledge of design softwareAbility to work at high speed, multi-task, and manage multiple design efforts at onceStrong understanding of fundamental design principles, layout, hierarchy, usability, typography and experience in agile methodologyUp-to-date knowledge of the latest UI trends, techniques, and technologies
As Senior Designer for Havas Melbourne, you will be part of a worldwide advertising agency network. Your key responsibilities include the creative development, design and execution of digital and print based assets briefed by the executive creative director, creative teams, studio manager and producers.
The Senior Designer is a custodian of our visual product. Someone who will uphold high standards of design, nurture a passion for great design within the department and beyond with our clients.
The key to your success is the ability to work in a team environment while remaining independent on specific smaller projects. You’ll work well under tight deadlines while working on multiple accounts. Excellent communications skills and attention to detail are also required. You will also be passionate about driving and inspiring the continued development and output of the design department.
Design and produce assets of the highest industry standards and design principles. Including but not limited to display media creative (banners), direct marketing pieces (eDM), social media (Facebook, Instagram, Snapchat, LinkedIn), mobile applications, desktop and mobile web design, and print-based design.Participate in the development of innovative ideas that may be executed in all media, including digital, print, outdoor, activations, PR etc.A thorough grounding in digital design including design for interaction and animation using the latest techniques and tools.Craft top level designs, prototypes and animations to define and communicate concepts for clients, pitches and internal teams.Interpret creative concepts (rationales, scamps and/or wireframes) and preempt any technical issues whilst recommending practical working solutions.Extensive experience in how digital ideas get built (web development and associated technologies) and how this understanding shapes your design approach.Be actively engaged with latest digital trends and innovations and share your discoveries with the design team. Support the communication and “selling” of these ideas to clients by producing mockups, scamps and employing all other means available to communicate the idea most effectively (eg video, photoshoots and physically building things). Thorough understanding of creative development processes and information architecture.Contribute to the agency’s culture of innovation and excellence.Fight passionately for great creative ideas, both with your team and with clients.Ability to communicate and negotiate in a professional manner with colleagues and clients.
KEY AREAS OF RESPONSIBILITY:
Adobe Indesign, Illustrator and PhotoshopGoogle Web Designer (DoubleClick Studio accreditation even better)HTML animation for digital advertising and an understanding of HTML in generalExcellent colour, typography and layout skillsAdobe After Effects, Premier or Final Cut Pro a bonus
KEY TECHNICAL SKILLS: