Newstar_2015_Jessica Watson_2D

About the project

A body of work from my Honours year in Communication Design at Swinburne University, Melbourne.

1. Women In Design book
I sought out and interviewed seven international female Creative Directors who are business owners and mothers. I questioned them about their unique recipe for success in designerhood and motherhood - the challenges, the successes and their experiences in the graphic design industry. I typeset the responses in a visually engaging way that sought to capture each woman's personality whilst uniting them with common characteristics such as passion, problem solving, courage and braveness.

2. Stories are Waiting campaign
This outcome was derived from a social-justice and activism brief that seeks to promote dialogue between Indigenous and non-Indigenous Australians by sharing stories. Fitzroy in Melbourne is the most significant place for Aboriginals in Victoria, being known as 'The Meeting Place'. I wanted to celebrate these positive stories of past inhabitants through a poster trail through the streets of Fitzroy to inspire people to enter the buildings and see them from a new perspective as they learn about stories and events that happened there through collectable postcards and beautiful paste-up posters that inject Aboriginality into the streets.

3. Dulcinea Tapas Bar brand identity
Dulcinea, the tapas restaurant, was founded from a bewitching love of food and entertaining. The visual identity and interior graphics were inspired by Don Quixote’s journey to revive chivalry in the world. The visual outcome is based on traditional story book making techniques with a rich black and gold colour palette to enhance a mysterious and cheeky dining atmosphere. The logo is hand generated, as if Don Quixote was writing a love letter himself.

Jessica Claire Watson Design

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Jess Watson

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