Dan & Phil - Conductive ink audio book
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About the project

As part of the marketing strategy for the launch of Dan and Phil's book - The Amazing Book is Not On Fire - special interactive editions were developed with covers made using conductive ink.

Conductive ink is an emerging print technology that allows for audio to play when users touch hidden triggers on the paper.

Special edition books were created as part of the marketing campaign to raise awareness ahead of book launch.

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Janine Budd

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