In late 2012 the Mater Medical Research Institute was renamed and rebranded. No longer known as a name that was too often abbreviated, it was the Marketing Department's idea to rename the organisation to Mater Research - short, sharp, to the point. There is now no mistaking that these guys are into research and they do it for Mater.
My role was to work with a designer to come up with a fresh new look and roll this out to all their existing marketing and administrative elements. The project involved collateral, strategies, logo and brand guidelines and staff engagement.
Since launching in April 2013, this brand has also been rolled out to the fundraising campaigns that support research at Mater.