My own brand identity was born. I had the freedom to work with different clients and brands which are some of the largest in Sri Lanka and overseas. My consultancy work entails giving clients unique designs which is on or above par with some of the largest advertising firms in Sri Lanka. The high level of experience and knowledge amassed over the years enables me to provide exactly what the client requires more efficiently.
The re-branding of Leisure Time Magazines took place in 2013 and I was hired to re-brand and design of the magazine. My ability to design the Magazine efficiently gave me more time to concentrate on photography and coordination work as well. different editorial layouts and articles made me return to the magazine world which I find very interesting.
My work thereafter entailed concept development and giving new identity to old brands while handling the costing for each project.
Paradise Road is one of the most renowned brands in Sri Lanka focusing on luxury hotels, restaurants and luxury goods retail. My scope of work entailed product packaging, in-house brand development, new ideas for packaging, event graphic designing, menu design and new product development.
Cantaloupe is a company in the hotel and retail sector that required graphic work done for their ATL & BTL activity. While freelancing I engaged with their company on contract and was in charge of all design work as their in-house graphic designer.
Crimson was one of the largest BTL production houses and I managed the design team and the printing department, coordinating with the marketing & production team. I worked directly with multiple clients; working with cutting edge technology, new offset screen printing and large format digital printing machines. Design to printing to production, everything was handled by me. I specialised in collapsible corrugated exhibition stalls and display, sign boards, supermarket branding.
The Leisure Times (LT) Colombo (similar to Time Out Magazine) was created in 2003 and I was part of the original team and the sole Graphic designer at the time. I enhanced my creativity working with the best creative thinkers in the industry. My tenure at the Leisure Times Magazine was about Editorial Design and finishing the entire magazine on time for publication. This magazine is still very popular in Colombo.
I worked in the capacity of Junior Designer for Satyn magazine and Chamathkar magazine. The magazines as well as private clients, were a good starting experience which provided me with exposure in the print world. My efficiency and excellent design work enabled me to obtain freelance work which I continue today.
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Sam is the founder of HNS Creations. He is a Graphic and Digital Designer, Photographer and a Creative Director based in Melbourne. He works with both local and international clients in a variety of industries, developing successful branding and visual identities for over 15 years.more...
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