Newstar 2015_George Cooke_2D

About the project

1: Branding Identity: Colophon Book Store -

A small supplier of stationery, magazines and books with a focus on design. Located in the port city of Fremantle and half way down a long busy street the emphasis was on building a brand that would reference its surround whilst remaining iconic and flexible.

2: Packaging: Wine Bottles -

Following the idea of a wine bottle as a make shift rolling pin this packaging exercise draws on other 'rolling pins' that have played a prominent part in history - namely the Jacquard Loom and then the computer punch cards that grew from this concept. Treating the idea of tradition as a 'program' this packaging is an unfamiliar take on the 'heritage' style branding that saturates the market.

3: Print: The Student -

What did study feel like for me? A (slightly) self reflective series of hand made postcards with which to mark my transition out of being a student. These were designed and then screen printed in short runs with the aim of sending them out as a little thank you to people I'd found supportive.


  • blade

    Sarah Stephenson 02/09/15

    Awesome Work!

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George Cooke


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