The Lego Movie Postcard

About the project

How do you make LEGO, a 3D toy, as interactive and fun on a 2D plane. The idea of a 3 tier spinning wheel card the was creative solution presented to Roadshow Films. This Avant Card postcard campaign was a huge success, from 50,000 cards printed and distributed through Avant Card’s network, only 313 were returned for re-distribution. The design went on to win Avant Card’s Postcard of the Year award 2014!


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Fabian Faraone


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