Fuzzypod is a small family business selling unique seasonal knitted and crocheted goods.
The visual identity reflects Fuzzypod's philosophy, to make the world a "fuzzier place," where the logo resembles a soft, fluffy capsule. The shape is also reminiscent of a pompom—a decorative element used on some of their products, and is coincidentally the favourite toy of the family's cat.
Hand-carved rubber stamps and white chalky ink is used to brand products and package labels, highlighting Fuzzypod's hands-on design approach.
Fuzzypod's typeface was hand-painted to emit a warm, friendly, and playful tone.
Signage was hand-painted for Fuzzypod's appearance in the Glebe Markets on 12 November, 2016.