Mane and Tales

About the project

An identity and business card for Sydney-based hair stylist, colourist and wedding specialist Elise Idiens.

Inspired by her incredibly ernest practice, warm personality and vintage flair, a playful identity based on six hero graphite illustrations was developed. Playing on the concept of 'heads and tails', the business cards are intended to be mixed and matched to make small exquisite corpse vignettes.

Printed with the Distillery.

"Once I was young, in the country, living in the midst of horses. Enamoured by the Horse and Mane, I spent hours and days with the tangible beauty of the animal's hair in my hands, with great wonder at the raw and humble essence of hair. Hair became my passion, and having hair in my hands became my home."

–Elise Idiens

Editorial Images by Hellene Algie:


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Elena Fombertaux


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