Nadine Shuma recently gave up her career in the mining industry to follow her passion of hand crafting organic and vegan body butters, balms and creams.
A complete brand refresh including all collateral was undertaken in order to reflect Nadine's story and heritage. Nzuri Organics offers a skin care range inspired by organic plant based products used in beauty rituals passed down as part of her Tanzanian heritage.
A bespoke wordmark inspired by cultural motifs gives the brand a fresh identity. Product labels with individual illustrations and colourways identify each scent. Supporting packaging such as mailer labels, gift boxes and jute drawstring bags as well as point of sale market signage were created to ensure consistent communication throughout the customer experience.