Skills

Art Direction, Brand Identity, Branding, Corporate Identity, Creative Direction, Design, Design Strategy, Dreamweaver, Environmental Design, Flash, Illustrator, iMovie, InDesign, Logo Design, Multimedia Design

Employers

  • DZ Graphic Design
    Creative Director
    2003 - Present

    I freelance across print and digital for a fantastic stable of clients and am always on the lookout for the next project.

  • Cat Media
    Senior Graphic Designer
    2000 - 2001

    Set up art dept. Responsible for the design of all Skin Doctors and Naturopathica product packaging and collateral. Weekly design of ads for weekly publications such as New Idea and Woman's Day.

Education

  • University of Technology, Sydney
    Sydney
    1996 - 1997

Awards and Achievements

  • GARA 2103 Marketing Campaign of the year

    Airport Link Company’s (ALC) marketing philosophy is to adopt a clear and concise approach. ALC continues to adopt a marketing campaign, which clearly portrays the destination of the Sydney Airport Rail Link.

    This campaign used a creative, which informed the passenger where the Airport train could take you. The campaign used a creative which provided a clear and concise understanding of travel to or from Sydney Airport – into the Central Business District.

    This approach, in addition to the strategic positioning of this creative around Sydney, Melbourne and other Airports, provided 42% growth in passengers during a three year period. And the growth is continuing. The campaign provided a return on investment in the order of 800%, and has positioned the Sydney Airport Rail Link with a 16% mode share of all passenger traffic travelling to or from Sydney Airport.


    2013

📖 Past Clients

  • Research Now
    Graphic Design
    2013

    Responsible for the design of all collateral across print and digital 2013/2014

  • Virtual Advretising
    Graphic Design
    2013

    Numerous projects completed in the past few years for clients such as Dupont, LEDA real estate and The Invisible Orthodontist.

  • VAL MORGAN RETAIL MEDIA
    Graphic Design
    2013

    I currently freelance for Val Morgan designing collateral for their latest campaign.

  • Luna Park Sydney
    Graphic Design
    2012

    Style guide design, e-invitations and interactive iPad brochure.

  • Jubilee Australia
    Graphic Design
    2012

    Design of a 76pp report

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Deborah Zorotheos
Education University of Technology, Sydney
Employer DZ Graphic Design
Location Sydney Australia
Website

 

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