Pastai - Branding

About the project

Winner of the Red Dot Award: Communication Design 2013.

In collaboration with Daniele Politini the illustrations represented the brand’s personality, creating a distinct visual identity, print collateral and packaging. Pastai is an intimate artisan pasta bar located in Chelsea (NYC). Commissioned to create detailed lines to illustrate pasta & the Italian map, the wholesome drawings have been used beautifully for a restaurant 'that serves fresh handmade pasta paired with authentic sauces from southern Italy.' The illustrations captured the handmade quality of the pasta to help inform and educate the customers about the history and tradition of pasta making in Italy. Inspiration was taken from the engaging stories of the client's childhood in Sicily where she would watch her grandma Francesca make fresh pasta every day.

Daniele Politini Design Director, FutureBrand March 2013

"I came across Chrissy's stunning portfolio, (required for a) brand identity of a new Italian restaurant in New York City. Chrissy's support has been incredibly helpful. She was able to bring to life a collection of meticulous illustrations of pasta, which lent a unique personality and a touch of craftsmanship to the restaurant's identity. I am confident to recommend her. She is extremely professional and demonstrates a sincere passion for her artwork. She is a dedicated illustrator and I am proud to have had the pleasure of working with her. I look forward to collaborating with her soon on another project."

Awards and Achievements

  • Red Dot Design Award
    Red Dot


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Chrissy Lau


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