Senior Art Director / Designer / Digital
Concept to Finish product for all clients.
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I am a passionate storyteller and conceptualist, obsessed with the craft of art directing, my ability to elevate a brand into new and exciting territory is only matched my infectious enthusiasm for surprising clients with results and creativity.
My advertising journey started with work at Clemengers Sydney creative department in 1991.
Where I saw the evolution of a Kraft Sunrice Australia Campaign coming to life from a pencil drawing. I was hooked. Moving forward five years on and I was working at BAMSSB under creative direction of Bobbi Gassy, Darryn Devlin & Paul Fenton learning the craft of designer and art direction on Canon, RedBull, JLL and many others. From here, teaming up with copywriters/creative directors, and freelancing/permanent positions in Sydney and overseas in London at Ogilvy, FCB, D’Arcy, Publicis Mojo, McCann, Iris UK, Static UK, YES Central London winning pitches for GIO, RedBull, Quicken, Uniball, Novel UK, M&Ms UK, StreamServe UK and Blooms Healthcare to mention a few. Plus, creating TTL campaigns for Fiji Tourism, JLL, Liquorland, Mizuno, Roche, Canon, Telstra Broadband, Toyota, KIA Motors and the list goes on. My strength lies in the range and diversity of clients that I have worked on.
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