Skills

Advertising, Art Direction, Blog Articles, Blog Development, Copywriting, Copywriting (online and print), Creative Direction, Digital, Excel, Integration, Marketing, Marketing and Advertising, Office, PowerPoint, Social Media

Employers

  • Channel 7
    Integration Coordinator
    2015 - Present

  • Bullsh!t
    Features Writer
    2013 - Present

    As a regular features writer for “Bullsh!t”, I write 1000 word articles about what I believe to be relevant issues. My article topics include ‘twenty-somethings’ lifestyle, music, politics, education, music and travel. Some of these articles have received over 200 hits. This role allows me to develop my personal voice, writing skills, editing skills and online media skills.

  • The Tea Trails
    Blog creator and features writer
    2013 - 2013

    I created The Tea Trails blog to explore what I have defined as "The Tea Experience", and how it has been created and sustained by advertising and marketing. I regularly post humorous blog entries, a ‘Flavour of the Month’, a ‘Tea Fancies’ section as well as a display of my creative works. The Tea Trails has active Facebook and Twitter accounts.

  • Saatchi & Saatchi
    Creative work experience
    2012 - 2012

    Once a fortnight I sat in on meetings and creative planning brainstorms, observing and offering my insight. Some of the companies included: Toyota, Lexus, Cadbury, NGOs and Big W. I had input into a few key projects, one of which was developed into the new Big W shopping app where I met with designers and the Creative Director of Big W. I recently also completed a day of work experience at the New York office of Saatchi & Saatchi, USA.

  • Australian Marketing Institute
    Marketing Mentee
    2012 - 2012

    I was a mentee within the AMI's 'Emerging Marketers' program, where I met up with an assigned member of the industry fortnightly to discuss and better understand my direction within the creative industry. My mentor was Danielle Fletcher, Digital Marketer at Shoes of Prey.

  • University of Technology Sydney
    Marketing Intern
    2012 - 2012

    This internship position focused on marketing and event management. My role ranged from planning careers related events and corresponding with businesses, to developing marketing strategies and developing advertising materials.

Education

  • AWARD School
    Art Direction and Copywriting
    2016 - 2016
  • University of Technology, Sydney
    B Law/B Business (Marketing Communications)
    2010 - 2013

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Cyndall McInerney
Education AWARD School
University of Technology, Sydney
Employer Channel 7
Location Sydney Australia
Website

 

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