As a freelance design consultant, I oversee design direction for a variety of clientele.
As a freelance senior design consultant, I partner and work with Playboy, the University of Southern California, LA Phil., Santa Ynez Hotels & Hospitality, Assembly Label Clothing, Magali Pascal Clothing, 805 Living, Studio Woo, and Our Agency Property Design.
Senior Director responsible for the design direction and development of partner brands and those advertising executions across print, digital and social. Verticals include Diageo, Nespresso, KitchenAid, Hardy Brothers, Jalna, Moro, Orchard, Circa, and Glad.
At MAC costmetics I was responsible for international, national and regional ad campaigns, in-store displays, point of sale, light boxes, risers, OOH, and seasonal collection branding, logo development, direct mail, event collateral, digital ad and digital invitation design, in addition to collaborating on the design of MACzine, their quarterly periodical.
I was contracted by Hearst Corporation New York to redesign Harper's Bazaar Magazine for it's March 2012 debut. This included a collaborative effort between myself and two other freelance art directors to establish new creative guidelines, new typefaces & grids, feature layout and design and front of book design.
As Art Director for 944 Media and Magazine I was responsible for the overall design direction and execution of 10 regional publications per month, producing cover photo shoots and select fashion & beauty photo shoots, illustrating custom covers, generating custom typography, and working collaboratively with all regional editors while managing budgets, timelines, production schedules and a department of six.
As Art Director for music magazine Filter, and it's secondary publications, Good Music Guide, and Ragged, I was responsible for working alongside the managing editor and editor in chief in laying out the entire magazine, collaborating on content, designing all features and covers, and producing photo shoots with the photo editor.
I was also responsible for the generation of all art work for the digital side of Filter, as well as independent agency clients being serviced by Filter and my department, inclusive of 360 campaigns for music festivals, and marketing initiatives.
|Education||Rhode Island School of Design|
I create, develop and produce visual content.
Content that tells the stories of a diverse clientele, each with unique audience opportunities, and to engage those audiences. Content to stand the test of time.
I am a seasoned design director with visual communication as the foundation of my expertise. I have worked with and for some of the world's leading brands and institutions where I have refined my professional acumen and creativity. I am passionate about the synthesis of typography and powerful imagery. And the story telling that takes place when they team up.
I hope to have the chance to help you tell your story, too.
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