The bedrock for the survival of a company is its ability to get customers, grow and scale. It is a common misconception big companies such as Atlassian, Canva or Buffer must have spent millions on marketing to acquire their customers – but like all startups, they started from the ground up with zero budget marketing. So how did they build traction and scale? Enter the growth marketer.
Growth Marketers have a hybrid mix of technical, tactical and strategic skills in product, data, and marketing. They are the combined wit of hackers and hustlers. They use data-driven, unconventional and experimental marketing approaches to fuel the growth and scalability of startups from the ground up.
Growth marketing creates a platform for companies to accelerate forward. This series of growth marketing classes will give you actionable skills and tools you need to scale and transform your startup, or add Growth Marketer to your title.
Our approach is intense, applied and modular; each week you will walk away with a new technique to practice and implement. Guided by highly experienced and well regarded industry experts, you’ll bring a startup idea that you want to work on or alternatively work with a startup we provide for you.
Master the techniques to unlock scalable and repeatable hockey stick growth as a growth marketer or entrepreneur.
This course is for
Growth marketing is a great avenue for anyone who is looking to transition into the digital field but do not have technical skills or prefer non-technical fields. This course is also suitable for anyone looking to grow products or services rapidly.
What you'll learn
Introduction to Growth Marketing
Creating Conversion Funnels
Data and Lean Analytics
UX & Optimisation
Customer Acquisition and Activation
Social and Paid
Converting your customer
By the end of the course, you will have learned the following important skills:
Processes for creating traction and scalability
The difference between traditional digital marketing and growth marketing processes
Create a growth engine and set up integral marketing processes
Understand various growth marketing tools and their applications
How to mitigate risk by adopting a lean and experimental process
Build a growth hacker’s mindset
Basic technical skills in data analytics and processes
Create and manage marketing processes for sustainable and scalable growth
What you’ll learn:
Develop your technical hard & soft skills
Gain powerful growth hack insights and techniques
Have an executable growth plan
Gain work experience from a startup
Boost your salary and employment options
Build a powerful network
Be one of the in-demand Growth Marketers out there
Head of Growth at BRICKX | Instructor
Tyler is the Head of Growth at BRICKX, a platform that provides a simple and low-cost way for people to enter the property market. Tyler has helped BRICKX launch into the Australian market through creating cross-channel digital marketing, the implementation of data tools, building KPI dashboards, and generating market performance reports.
Tyler is currently driving the company’s customer journey map with qualitative and quantitative insights to layout blueprint of how users are interacting and using the new BRICKX business model of fractional property investment.
His expertise lies in online marketing acquisition, website optimisation, A/B testing, data analysis, and Product Management. Previously, Tyler has trained with Google (SEM) and Optimizely (A/B Testing) in the US, and learned startup execution from 2 Rocket Internet startups.
“Growth is great because it’s about focusing your efforts on your north star metric,” says Tyler. “It’s also great because it makes working in a business more like a game as you can measure the growth — and one that I like winning!”
Founder of Super Mammoth | Mentor
Andrew is the founder of Super Mammoth, Growth Marketing Consultancy and Training. He has over seven years experience in the marketing and analytics industry, working for large international corporates, agencies, and most recently startups.
Over the course of his career, Andrew has acquired in-depth knowledge in SEO/SEM, paid social media, retargeting, A/B and multivariate testing, CRO, analytics and finally programming in language technologies.
Alongside his technical experience, Andrew has planned and executed multi-million dollar campaign strategies that have helped well-known global businesses enter the Australian market.
“I get to do meaningful work for companies that are changing the world and enriching people’s lives.”