A progressive and energetic law firm, FCB Group (FCB) is Australia’s leading workplace relations advisory firm for integrated legal, HR and technology solutions.
Our relationship with FCB spans more than 12 years. Recently we’ve developed a suite of targeted communication pieces relating to HR and Training.
In 2012 FCB embarked on a strategy to develop an industry leading publication which allowed them to publish commentary, review and insight. CONWAY was invited to develop the inaugural publication, develop it’s visual identity and oversee design, layout and production. While competitors continued to re-hash clichéd stock photography, CONWAY gave FCB a fresh illustration-led approach full of character and personality.
The publication highlights the firm’s consulting and legal insight while reinforcing its dynamic, forward-thinking culture, which in addition reflects the firm’s acknowledged leadership in workplace affairs. The publication positions the the firm’s leaders and specialists as voices of authority strengthening their credentials as practitioners and as an organisation.