Launch of Dakota The Label

About the project

Dakota is an Adelaide based fashion label specialising in designer women's and men's wear. All of Dakota's garments are individually designed and hand crafted by Talia Cornelius.

The challenge was to launch Dakota in a way that generates exposure around the brand amongst Adelaide's fashion scene. In a nutshell, we developed a campaign that delved into Adelaide's quirky fashion scene. We hosted a media event at a local venue, undertook a photo shoot and launched a website. We saw a significant increase in social media coverage, numerous sales on garments, made valuable contacts.

Dakota The Label


  • Talia
    Talia Cornelius
    Fashion Design
    Talia Cornelius recently completed an Advanced Diploma in Fashion Design and Technology. After putting her head down and studying for 3 years, all the hard work has finally paid off as a new chapter in her life begins. She has now launched her own label which goes by the quirky name of 'Dakota'. All of Dakota's garments are individually designed and hand crafted by Talia. Dakota specializes in designer women’s and men’s wear. Talia has always had a love for mens wear and is soon to launch a mens shirt range that focusses on fit and quality. Her women's wear is young and quirky. To keep in the loop of what goes on in the world of Dakota, you can find everything on these social networking sites; Find Dakota on Facebook and follow on Twitter where you'll find constant updates of what Dakota is doing, be notified of upcoming events such as launches for different collections, view photos of all garments and make purchases. Follow Dakota on Instagram where quirky photos will be uploaded on a regular basis - including sneak peek images of garments, and other interesting images that give Talia the inspiration behind her collections. To follow her - Search ‘dakotathelabel’ on Instagram.


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Chantel Cornelius


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