Advertising, Composition, Creative, Creative Direction, Digital, Directing, Music Videos, Poetry, Radio, Screenwriting, Songwriter, Sound Design, TV & Film Commercial


  • The Proverbials
    Creative Director
    2015 - Present

    After 20 years in agency land as Creative Director, I decided to head out on my own and set up a creative consultancy, ready to work with a select group of clients, agencies and production companies to create work that makes a difference, that delivers outstanding results, and stands out like the proverbials.

  • Enigma
    Group Creative Director
    2005 - 2014

  • Peach Advertising
    Creative Group Head
    1995 - 2005


  • University of Wollongong
    Bachelor of Creative Arts
    1985 - 1988

Awards and Achievements

  • Best Ads On TV Top 6 Interactive

    My social media campaign for Animals Asia was judged in the top 6 integrated campaigns on BestadsOnTV in November 2014

  • Australian Marketing Institute -Brand Extension

    My work for Newcastle Permanent took out the Brand Extension award at the 2014 AMI Awards

  • NEWi Awards - Best Online Video

    My recruitment video, 'It's in your hands' for NSW Police through CSU and Enigma took out the best video award at the NEWies. I was Creative Director, Writer and Songwriter.

  • AMI Awards - Brand Revitalisation - NSW

    NSW AMI winner and national finalist in the brand extension category of the 2012 AMI awards for my work for Newcastle Permanent Building Society through Enigma. I was Creative Director, writer, composer and Director on the project.


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Brian Daly
Education University of Wollongong
Employer The Proverbials
Location Newcastle & Hunter Australia


About Brian

Brian has 20 years experience as a creative, copywriter, composer, producer and director in the advertising industry, including nearly 10 years as Creative Director of Australia’s largest regionally based agency, Enigma. Some of the local, national and global clients he has worked with over that time include NIB Health Funds, Newcastle Permanent Building Society, Carrier Air Conditioning, Sydney Water, NSW EPA, NSW RTA, GPT and Lend Lease Shopping Centres, Wesfarmers, Australia Post, Landcom, Urban Growth NSW, Charles Sturt University, TAFE NSW, RSPCA Australia and Animals Asia. His experience is extensive across a broad range of industry sectors and his work has led to some outstanding results for his clients, including a fourfold increase in packaged home loans for Newcastle Permanent in a 3 month period, a 60% increase in enquiry for TAFE Western NSW, and a 222% increase in year on year sales for NIB Health Funds. In 2014 his work for Newcastle Permanent took out the Australian Marketing Institute’s award for Brand Extension, and his campaign for Animals Asia featuring Ricky Gervais was judged in the BestAds Top 6 global interactive campaigns in November 2014. Brian is also an accomplished, award-winning musician, songwriter, composer and director. You can see more work examples on his Bechance profile. He holds a Bachelor of Creative Arts degree from the University of Wollongong and a certificate in small business management, and has recently founded his creative consultancy, The Proverbials




Total $5



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