About the project

We refreshed the iconic women’s shoe brand Wittner. Strategy was developed from the insight of ‘the feeling you get when you put on that perfect shoe’. We relaunched the brand with a bold campaign featuring Australian actress Emma Booth. Confident, clean, structured, black and white imagery with strong typography all come together to deliver the empowering statement WALK TALL.


We evolved and simplified the original Wittner Brand Mark to make it more relevant today, redesigned packaging, signage, product labels and the Wittner website (including digital store). Now all Advertising campaigns relate back to the Brand Strategy and decisions around product design, partners, bloggers and relationships, staff engagement etc have a core focus. New life has been injected into the Wittner brand, it’s engaging particularly well with customers and, more importantly, proving it at the register.

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