About the project

Noodle Box was the first to introduce the iconic white, take-away noodle box (previously only seen in American movies) to Australians around 20 years ago now. But more recently they were keen to refresh their position and update their look. Our positioning ‘Tastes Like Happy’ allowed Noodle Box to showcase the idea of feeling better, through eating better – this was brought to life through a heavily focused music platform that included an experiential campaign activated through events, digital and social media.


Brand Strategy + Positioning + Advertising + Digital + Social + Packaging + Design

The ‘Tastes Like Happy’ positioning was brought to life through the idea of ‘music to your mouth’, a platform that included an experiential campaign that was activated through digital and social media and a brand new website. This activity was supported at store level with a refreshed fitout, signage and POS.


Noodle Box developed a social voice and reingaged with the youth market once again. Many noodles, stir fry’s (and Panko Prawns) have been eaten as a result.

View more Brands to life work

Back to top

This project is already locked by

Please send request to for view this project .

Sign In

Forgot your password?

Create your free account