Legs 11 was a unique and sophisticated music festival catered for the mature crowd whilst raising funds for Breast Cancer.
After years of attending festivals featuring a high percentage of men onstage we produced an event that we, as women, could relate to. Suffice to say, Legs 11 featured a good balance of men and women, not only onstage but in the audience as well, and aligned this with a worthwhile cause. Breast cancer reflects this idea: it's a disease that affects men as well as women, not only as sufferers, but also as husbands, fathers, brothers and sons.
Falling on a Friday night after work in The Domain, Sydney was also important to capture the target audience. We created an environment that was safe for all ages to attend and surrounded them with wine & cheese bars, international food fair and pampering stations making them feel like part of a relaxed and welcoming yet sophisticated environment that they wouldn’t otherwise experience at other festivals.
Artists included Missy Higgins w/ The Sydney Youth Orchestra, Sarah Blasko, Paul Kelly, The Waifs, Clare Bowditch, Little Birdy to name a few.
“One of the most magical nights ever to be staged in this town. Please do it again next year; we need gigs like this.” The Daily Telegraph
“the mood was so polite and genteel that people formed orderly queues to buy bottles of wine and plates of cheese. Many brought picnic rugs. It felt like a more grown-up version of Homebake. If this was a festival for grown-ups, maybe getting older isn't such a bad thing.” Sydney Morning Herald