JB Hi-Fi was one of our services providers while I was working at API Leisure and Lifestyle. They were in need imagery to include in our annual directory. Usually, we would grab some deep etched product shots and make that into a montage. But we couldn’t do that with JB, as their products have a short shelf life and can become dated quickly. They needed an image that would stand the test of time (a year) and the solution I came up with was an illustration.