Meet my friend Annie. Like many, she is a business graduate looking for a job but sometimes gets overlooked because people mistake her shyness for a lack of assertiveness. The brief was to create an identity that reflected her personality and hopefully get her a job she'll love.
For her identity, I wanted to express the Annie I know; she is definitely not shy when you get to know her. She is humble, polite and always honest and assertive. She is very much immersed in Japanese culture whether it be anime, ramen or sakuras. I used a picture of Mount Fuji and some sakuras to sum up who is she.