Angela is our main writer of copy, our proof reader and our editor-in-chief of content. Angela helps to manage our PR, advertising and the cohesion of our communications both internally and externally. A master of technology and management systems, Angela helps to keep our customer service and behind-the-scenes management working efficiently. She is also responsible for gaining support for our community through sponsorships and other partnerships which allow us to keep doing what it is that we do. She is passionate about providing support, guidance and educational resources for this community.
When she's not working you can find her snuggling her beloved dog Leeloo, or reading a nice big book. Because when you're writing regularly, you need to refuel your brain with new words written by vastly more talented people, right?
Angela has a wealth of experience in art, design, events and fashion. She’s worked at Etsy, launched her own brands and, with a passion for seeing creative people thrive at what they do, being an agent is the perfect profession for her.
As Communications Manager for the 2013 event campaign, my duties and responsibilities are:
All outbound communications including copywriting for both online and print
Development of digital communications strategy in alignment with outsourced PR media campaign
Management of stakeholder and partner messaging integration within our communications strategy
Creative production management including direction and project timelines
Creation of social media and newsletter strategy and supervision of execution
Managing niche media partnerships and leveraging digital cross-promotion activities
Recruitment and management of ambassadors of the initiative including Sally Seltmann, Jo Walker, Jason Grant and Kitiya Palaskas
Web site optimisation and analytics in coordination with external team of developers
Creation of process and solutions to the growing business
Implementation of technology solutions to improve workflow process of external queries and internal collaboration
Management of a small team of communications and creative professionals
General business consultation with internal stakeholders including council partner managers and co-founders
Seller Acquisition, Activation, Engagement, Development and Education for Etsy.com in Australia
Marketing, Social Media and content production
Delivery of workshops and facilitator of events, both large and small (including Etsy Success Sydney)
Development of new opportunities and partnerships
Building and maintaining relationships within the existing creative community
Maintaining collaborative opportunities and partnerships within markets
Based in Sydney, Australia since November 2007, Leeloo is an online store, blog and community which supports young designers and emerging artists. We love hand made, we love recycled, up-cycled and green, we love ethically created goodies and limited edition, we love small run or one-of-a-kind, we love re-purposed and anything that prevents useable things going to landfill and given a new lease on life.
As a result of participating in a panel organised by Liane Rossler at the Sydney Jewish Museum, I was invited to turn my presentation into an article for Mama Mia.
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Thank you, The Loop Team