what a fun project this was! To drive unit sales of a standard wool product, I lead a team of creatives in this Full Of Beanies marketing campaign which was rolled out into major craft stores Spotlight and Lincraft across Australia. The video played in store and on the websites of all participating stockists. The campaign also involved POS signage and giveaway leaflets; plus it was accompanied by a double page spread ad in Frankie magazine and Better Homes and Gardens. The sales line of that particular wool product tripled during this campaign - it was a huge success!
video by Tim Bathurst
photography by Peter Rosetzky
graphics by Suzanne Beaton
As a creative multi tasker, I did the creative concept, styling, end to end project management, timeline and team management and knit design