Wear Your Words Branding and Collateral

About the project

The Wear Your Words Campaign was Oxfam’s proposal to raise awareness of the United Nations’ Millenium Development Goals (8 goals targeting different areas of social justice). The campaign centred on a t-shirt exhibition, for which myself and four other designers designed the advertising collateral and 8 t-shirt designs.

The photo below shows my logo design, which played on the idea of ‘folding t-shirts’ that was present right throughout our collateral. The logo was a simple and graphic mark that sat well alongside the more detailed, collaged hero images.

Deliverables included a marketing zine, invitations to artist (to exhibit), two poster designs, sticker designs, postcards, a souvenir t-shirt, exhibition tags, a branding and style guide and the eight t-shirt designs.

Credits:

Invitation Design: Samantha Hornitzky

Collaged Elements: Freda Chiu

Photo source: http://www.theloop.com.au/shornitzky/portfolio/Graphic-Designer/Sydney

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Amy Golbach

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