The Wear Your Words Campaign was Oxfam’s proposal to raise awareness of the United Nations’ Millenium Development Goals (8 goals targeting different areas of social justice). The campaign centred on a t-shirt exhibition, for which myself and four other designers designed the advertising collateral and 8 t-shirt designs.
The photo below shows my logo design, which played on the idea of ‘folding t-shirts’ that was present right throughout our collateral. The logo was a simple and graphic mark that sat well alongside the more detailed, collaged hero images.
Deliverables included a marketing zine, invitations to artist (to exhibit), two poster designs, sticker designs, postcards, a souvenir t-shirt, exhibition tags, a branding and style guide and the eight t-shirt designs.
Invitation Design: Samantha Hornitzky
Collaged Elements: Freda Chiu
Photo source: http://www.theloop.com.au/shornitzky/portfolio/Graphic-Designer/Sydney