Skills

Art Direction, Branding, Dreamweaver, Icon design, Illustrator, InDesign, Logo Design, Photoshop, Planning & Strategy, Print Design, QuarkXPress, Typography

Employers

  • Alys Martin Design
    Freelance Creative
    2011 - Present

    Freelance Creative

  • LexisNexis Media
    Design Manager
    2005 - 2010

    In this role I was responsible for coordinating the design team to hit their deadlines and create great looking publications for the following titles:
    Lawyers Weekly
    HR Leader
    Risk Magazine
    Lawyer2B Magazine
    The ACLA Journal and
    OHS Professional

    Managing resources to make sure that files arrived at the printers at the right time and in the right format.
    Working closely with editorial team to drive over arching visual strategy for all titles, including awards programs linked to each magazine.
    Manage and mentor designers as they produce their own titles.
    Manage and mentor junior reporters as they learn the ropes of working with a design team.
    Managing editorial workflows to prevent bottle necks.
    Conducting frequent design reviews with production team.
    Managing relationships with external clients for
    custom publications (ACLA and SIA).
    Managing a small design budget, which including training,
    photography and illustration.
    Briefing photographers and illustrators.
    Working with publishing team on media strategy.
    Creating marketing material for the portfolio.
    Redesigns of all publications.
    Migration to new design software platforms including organising training.
    Creation of materials to pitch to clients including magazine design, section design, sales props, online interface design, logos and client ads materials.

    As the lead designer on Lawyers Weekly I was responsible for:
    Set up and layout of pages.
    Typesetting.
    Image selection and colour correction.
    Working directly with editors and journalists to drive the most potential out of layouts, including headline suggestions.
    Creation of graphics and digital illustrations as needed.
    Ensuring files were delivered to printers on time and in correct format.
    Working closely with traffic manager to chase missing ads.
    Redesigns.
    Editorial workflow management.

  • LexisNexis Media
    Graphic Designer
    2004 - 2005

    Working will all teams to drive efficiencies and prevent bottlenecks, creation of marketing and events materials, conducting design reviews with editorial teams.
    Promoted in 2005 to manage design team (new role created)

  • LexisNexis Books
    Graphic Designer, Mid-Weight
    2003 - 2004

    Designing book covers, working directly with editors to ensure brief was being met and branding guidelines adhered to.
    Ensuring files were sent to printers in correct format, doing press checks.
    Creation of marketing materials for LexisNexis, including the development of look and feel for a number of international launches.

  • HarperCollins Publishers
    Graphic Designer, Junior
    2000 - 2002

    I started at HarperCollins as an intern during my studies, and continued
    on there as a full time contractor for a year after graduation.
    Creation of marketing materials for published books
    Designing book covers
    Scanning and general design department duties

Education

  • TAFE NSW - Sydney Institute (Design Centre Enmore)
    Advanced Diploma Graphic Design
    1999 - 2001
  • TAFE NSW - Sydney Institute (Design Centre Enmore)
    Design Fundamentals
    1997 - 1998

Awards and Achievements

  • ASBP Bell Award for Graphic Designer of the Year

    Awarded by Publishers Australia to the best graphic designer in Australia, this award recognised my work on Lawyers Weekly, Risk Management magazine, Human Resources Magazine and Lawyer2B magazine.


    2007
  • ASBP Bell Award for Graphic Designer of the Year

    Awarded by Publishers Australia to the best graphic designer in Australia, this award recognised my work on Lawyers Weekly, Risk Management magazine, Human Resources Magazine and Lawyer2B magazine.


    2006

📖 Past Clients

  • Mahlab Media
    Graphic Design
    2011

    Freelance Designer, working on a range of magazine titles including Osteo Magazine, InSight, Project Manager and Dogs NSW.

Back to top

Alys Martin
Education 1999-2001 - TAFE NSW - Sydney Institute (Design Centre Enmore)
1997-1998 - TAFE NSW - Sydney Institute (Design Centre Enmore)
Employer Alys Martin Design
Location Sydney Australia

 

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