The first project when I started at Captiv8 was to redesign their website. Based on the concept of the captiv8 illuminated signage.
The initial idea was to have multiple looping footages of the illuminated sign in different real life environments with portfolio superimposed onto the environment. Depending on the environment there would be few secondary elements animated on top of the footage and in the foreground to give some parallax. Unfortunately at the end the live version is only 75% of what we wanted to be