Camp Orange - Pitch

About the project

It was fun and exciting for me to pitch to Nickelodeon for the very first time. Supershot three days turnaround for logo and branding concepts for their new season of Camp Orange Aus (let's call it a kids version of "Survivor" but with slime).

Just like Survivor, every season has a theme, the challenge was to come up with a logo concept that could illustrate this season’s theme: Twisted Siblings, where members of each team are brothers or sisters. Overall the branding had to be fun, cheeky and kid friendly without dumbing it down.

Here are the two directions we came up with, unfortunately we didn’t get the pitch. However Nickelodeon was impressed with our work and we had collaborated with them on several projects since.

Camp Orange


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Allen Yeung


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