The Google Analytics Individual Qualification (GAIQ) is simply a proof of proficiency test. The test touches on various elements of the Google Analytics tool; with a minimum eighty percent score requirement.
The AdWords Reporting & Analysis Advanced Exam covers the advanced best practices for maximising account performance using Google Analytics, Website Optimiser, AdWords Report Center and various other analysis techniques.
The AdWords Google Advertising Fundamentals exam covers the basic aspects of AdWords and online advertising, including; account management and the value of search advertising.
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