Over the course of 13 weeks, the brief for the project was to create a marketing campaign and view the data and results of this campaign and reflect on that.
The brand, Studio Sapphire is a unique dancewear brand that advertises custom dancewear. Over the 13 weeks, 4 unique leotard designs were created in Photoshop.
I decided to market my brand by going out and filming a 'Truth or Dance' series at Queen St Mall in Brisbane. Over the course of a day, I interviewed over 30 people and gave them a business card with social media details to follow our social media pages and see when the video was released.