Art Direction, Brand Design, Corporate Identity, Design, Environmental Design, Excel, Illustrator, InDesign, Packaging, Photoshop, PowerPoint, Print Design, Typography, Visual Arts, Word


  • News Corp Australia
    Senior Designer
    2015 - Present

    • Design development, art direction, execution of all print and digital advertisements
    (live jobs and conceptual works), client presentation decks, marketing collaterals,
    logos, signage, storyboards, overview campaign video, event invites, infographics.
    • Ensure all client solutions adhere to company design standards, style guidelines,
    web practices and usability standards.
    • Liaise with the key stakeholders
    - National Sales, Editorial, Commercial Solutions and the Trade Marketing teams.
    • Manage and mentor the junior freelance designer.

  • Viva Energy Australia
    Senior Designer
    2014 - 2015

    • Design and create all corporate communications, event/exhibit materials,
    newsletters, eDM, web/digital static or animated banners, infographics, icons
    and flow charts) while adhering to the branding guidelines for Viva Energy Australia
    and apply the co-brand guidelines for Shell-led communications.
    • Developed concepts and layouts for storewide inserts, in-store signage
    and newspaper advertisements.
    • Responsibilities included on-location – forecourt visual identity testing
    and photography of the new fuel/pump decals in Shell Coles Express service station.
    • Work in collaboration with the B2B and B2C teams to ensure that designs are
    produced on-time, on-budget and meet expectations.
    • Liaise with suppliers for print specs and quotes.

  • Intrepid Travel
    Graphic Designer
    2014 - 2014

    • Production role required to deliver on brand designs for all Intrepid Group brands.
    • To create brochure page layouts and maps from design through to print production and develop assets for use across all Intrepid Group brands following the visual identity guidelines of each brand (Geckos, Intrepid, Peregrine, Peregrine Reserve, ATA & TAC).

  • Shell Australia (Vitol)
    Graphic Designer
    2014 - 2014

    • Responsible for the creation of visual design for print based and electronic (local adaptation of global creative for corporate communications, event/exhibit materials, newsletters, eDM, web/digital, information graphics, icons and flow charts) while adhering to the branding guidelines.

  • Jasons Travel Media
    Senior Designer/Creative Mac Op
    2007 - 2013

    • Create display ads, travel guides and maps, brochure, flyers, posters, annual reports,
    sales collateral and web assets – online banners.
    • Assist with the pagination of all print publications for travel/accommodation/activity directories
    – New Zealand, Australia and South Pacific.

  • Foodstuffs NZ Ltd
    Senior Designer - Retail
    2012 - 2013

    • To design and create artwork to best convey the brand messages, campaigns and special promotions for Gilmours, New World, PAK n’ SAVE and Four Square brands, includes mailers, circulars, flyers, posters, eDMs and calendars.

  • Anne Geddes Photography Studio
    Digital Designer
    2011 - 2012

    • An all-round role working on UI/UX design, web, eDMs and print.
    • Responsible for creating visuals to promote the Anne Geddes range of products on cross-platforms including iPad/iPhone/Mac Desktop app, web updates, digital and print magazines, various calendars, packaging, wrapping papers, clothing labels and tags.
    • Work collaboratively with the Web Developer in creating online banners, eDMs and microsites including, but not limited to, front-end development, interaction design and back-end development.

  • Ogilvy Interactive
    Web/Interactive Designer
    2007 - 2007

    • Create and develop online Flash banners, eDMs, microsites and landing pages.
    • From concept, production, testing and delivery.
    • Actionscripts and timeline animation.
    • XHTML/CSS, basic Javascript, PHP/MySQL, XML coding.

  • Saatchi Interactive
    Web/Interactive Deigner
    2005 - 2005

    Worked as a junior web and interactive designer. • Responsible for creating online banners and surveys, microsites, landing pages and email marketing campaigns.


  • Media Design School - NZ
    Diploma of Digital Media - Web, Interactive, Design
    2004 - 2005
  • Whitecliffe College of Arts and Design
    Bachelor of Fine Arts - Major in Graphic Design
    1999 - 2001

Awards and Achievements

  • Most Connected Team Member

    News Corp Quarterly awards - voted the Most Connected Team Member

  • Highly Commended in Technical Aptitude

    Was awarded 'Highly Commended in Technical Aptitude' during my study at Media Design School


Back to top

Ivy Irada-Menelaou
Education Media Design School - NZ
Whitecliffe College of Arts and Design
Employer News Corp Australia
Location Melbourne Australia


About Ivy

Highly motivated, creative and detail-oriented designer with 15 plus years of design experience in all types of fields, from boutique studios, advertising agencies to large corporations. I love a good design challenge and would welcome the opportunity to work for a successful company where creativity is encouraged.

In my professional career, I do believe in building networks, word-of-mouth marketing and helping clients to achieve their business needs. I'm now residing in Melbourne, from Auckland, NZ, currently on the lookout for suitable opportunities in the design/digital industry.

In my personal time, I enjoy going on a photography exploration walk as a creative outlet, a much-needed break away from the computer screen. I go on road trips and travel overseas to refresh and gain a new perspective.

Overall, I am an all-rounder creative who would be willing to work with you in any design challenges.




Total $5



Your message has been sent!

Save time and take advantage of member only discounts by signing up below:

Sign up

Thank you!

Confirmation email sent

We've sent you an email to verify your account.

Please Check Your Email

Once you click confirm your message will be sent.

Thank you,
The Loop Team

While You’re here Sign Up to The Loop

Sign up as a as a

Sign In

Forgot your password?

Create your free account