Linens Identity

About the project

10FOLD rebranded Linens Unlimited, a Melbourne-based, importer and exporter of home wares, textiles, linen and furniture. Linens Unlimited needed a fresh and contemporary image that would reflect its product and appeal to its customers.

To achieve this, 10FOLD created a logo reflecting Linens’ products’ textile nature, through the illustration of stitching and a crafts-like feel. Importantly, the design maintains clear, simple lines and a vibrant new colour scheme that contrasts with the patchwork-style, keeping it stylish with a trendy vibe. This resulted in a practical design that reflects Linens’ original entity with a modern twist, appealing to its wide audience.

To coincide with the re-branding of the Linens Unlimited identity, 10FOLD completely redesigned the Linens Unlimited website to compliment the colour scheme and style of the re-brand.

Linens Unlimited

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